Giants catch Pixel game: Why Microsoft buys Minecraft developers

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Bi Chinese station September 16 report

Microsoft has spent 2.5 billion dollars to acquire the popular game Minecraft developer Mojang UBM.

Why would Microsoft do that? Several of the company's employees may explain Microsoft's thinking.

First of all, from a financial point of view, this is a reliable acquisition activity.

Microsoft has spent 2.5 billion of dollars on a growing business that has become profitable and has active users.

Mojang is a Swedish company, and many people speculate that Microsoft may have bought the company to take advantage of its unused offshore funds. If Microsoft brings the money back to the US, it may need to pay a hefty tax. But Microsoft employees say this is not an important factor. If the company is located in the United States, Microsoft will still buy it.

Kids love Minecraft games, which are like digital Lego blocks.

In Minecraft games, users can build new worlds and environments. It's like building a model, just under a virtual environment.

Although it is somewhat bizarre to be incorporated into Microsoft, it is actually in line with the vision of Microsoft's new CEO, Satya-Satya Nadella.

In July this year, Barnard issued a 3200-word Vision manifesto. In the manifesto, he talked about the importance of the game.

"In large companies, it is critical to identify core products." But it is also important to make wise choices in other businesses that we have a major impact on. "In terms of time and money, the biggest digital lifestyle in a mobile priority world is a game," Nadra said. ”

By acquiring Mojang, Nadra will be deeply involved in the gaming industry.

He is equivalent to finding a "major tenant" for Microsoft's digital mansion. Minecraft is a very popular game that appears on the home screen of millions of computer users worldwide. That's exactly what Microsoft wants.

While technically Minecraft belongs to the "video game" category, it's actually more like a social network.

Zynga and the Candy Smash Saga (Candy Crush) and the Angry Birds (Angry Birds) game development company, all belong to video game companies, they rise and fall very fast. These games are developed and controlled by a small group of people.

Minecraft game is not the same, it is an open world, users can contribute content, thereby promoting game development. It's like Twitter relies on user-generated content to develop.

In addition, Microsoft's acquisition of Minecraft also has a few reasons to talk about.

The game is becoming more and more popular in the field of education. Teachers like to use this game to nurture their children's skills.

With the development of the game in the field of education, Microsoft will be able to reach younger user groups. (Le study)