Health medicine products have always been China's most popular E-commerce sales category. Especially in recent years, the aging of the Chinese people, white-collar occupational diseases and sub-health State is very common, the air pollution aggravating objective environment changes. Make people pay more and more attention to the improvement of physical fitness, which makes health, wellness products in E-commerce is very hot.
the author of the country to the large medical electric business platform, large ginseng cultivation sales enterprises, health products, CAT Shop survey found that the public health products are highly competitive and homogeneity of the Red Sea state. But the traditional tonic in the ginseng products and deep-processing products market is showing another scene.
August 2012, the artificial planting of the garden ginseng by the Ministry of Health as a new source of food, so that the original limited to medical and health products in the field of tens of billions of market capacity has grown several times in a short period At present, many ginseng enterprises are full of applications for food QS certification, is now nearing the end, urgent force. As the sales of the offline market became more popular, the overall sales on the line began to move higher, as well as providing new outbreaks to distributors of electricity. The marketing personnel of the health electric business platform anticipate, under the environment that the space market demand is exuberant, the ginseng deep processing product has the opportunity to create the tens of billions of electricity Shanglanhai market, and the electronic commerce Distributor will occupy the market more than 70% of the share.
author of the country believes that in the future market prospects for ginseng tonic, there are mainly the following major reasons:
one, the Ginseng class product is rich, the market capacity is huge
in the traditional concept of most consumers, ginseng is the efficacy of magic and very easy to get angry tonic, in addition to the northern consumer bubble wine, east China consumers bubble water, tea, south China consumer soup, other areas of consumers rarely have the corresponding consumption habits, less understanding of other consumption patterns.
"Ginseng is not limited to the medicinal field, has already entered the food field, is the traditional to do medicine and health care products, the small market of the comprehensive upgrade and expansion of the market space will be greatly improved." As one of the ingredients, ginseng can enter beverage, tea, wine, soup, snack food and other market areas, conservatively estimated market capacity of more than 500 billion. The product line covers fresh ginseng, ginseng tea, ginseng slices, ginseng cream, ginseng, ginseng wine, ginseng drink, ginseng soup and Ginseng Essential oil and other product forms, to provide consumers with ginseng food, beverages, daily chemicals, health products, such as a variety of complete solutions, in Wal-Mart, Metro and other ultra sales. But the focus of the past has been sold to the Chinese medicine, huqing Yu Dang and other large pharmaceutical enterprises to do raw materials supply, as well as exports to Europe and America and other countries, ignoring the propaganda in the country. ”
Second, the Ginseng enterprise with medicine background has the strength to solve the problem of the trust degree that the electronic commerce always exists
integrity has always been a weak part of China's e-commerce, but also to consumers the most concerned about the problem. And ginseng also has a huge difference in quality and price, consumers are difficult to through the appearance of discrimination. Once in the process of buying hesitation, it is easy for consumers to produce boredom or rejection of emotions, directly select the channel to buy online.
Pharmacy Network Marketing director Wang said: "From the current market environment, consumers in the selection of ginseng, deer Antler, cordyceps sinensis and other advanced nutrition and health products, most of the choice in the well-known pharmaceutical chain brand entity flagship store to buy, they believe that the pharmaceutical health care companies for such products quality control more professional." If there is a need for online shopping, more is the choice of the brand's franchise stores. This also reflects the consumer in the choice of new or not price elasticity of goods, brand power attaches great importance to the direct relationship between the determination and confidence. At this time of the electric business platform, play is not propaganda or lead sales role, only as the use of brand influence into sales channels.
therefore, with the medical background of the ginseng brand, such as: "Chinese head of the central enterprises," China Medicine, the world's largest supplier of medicinal organic ginseng plus one, as well as the traditional medicine industry leader Ren Tong and other brands, more able to win the trust of consumers, distributors choose Agent brand must undermining.
On the other hand, for those legal large pharmaceutical companies certified by the FDA, the authenticity of goods and quality assurance has not been a problem, ping Taiwanese can directly find suppliers. However, it is necessary to solve the three problems, such as complete range, value-added service and centralized publicity. The healthy electrical business wants to manage this kind of product very well, must perfect the product structure, covers each kind of crowd to the commodity difference demand, is easy for the consumer to choose from. This kind of commodity and the related commodity carries on the separate operation, according to the different category product and the corresponding audience crowd, based on the price, the consumer appeal point, carries on the differentiated marketing. Drug-eating homologous product combination sales, with nutrition experts to supplement the recommendations as value-added services to create a better reputation. ”
Third, the leading enterprises have been Jianzaixianshang, the drive of the electric business should not be underestimated
in recent years, a large number of online consumer groups to transfer to the line. A part of the traditional enterprises with strong strategic awareness, and constantly adjust the thinking and business model, began to force the line, will lead the rapid growth of the field of electrical business. At present, in the large-scale electric business platform sales of ginseng Leadership brand, there are probably three categories:
first Category: To "add one" brand as the representative of the planting marketing integration of the brand, with the world's leading cultivation, deep-processing technology and the original ecological planting base. With more than 150 hectares of the average elevation of more than 1000 meters of natural ginseng forest as an organic ginseng industrial park, is the world's largest organic ginseng planting base. Add a brand is the world's first, is the only one at the same time through the European Union, the United States NOP, Japan Jas, China gb,4 Authority Organic Certification of the Ginseng brand! The total of 100 million ginseng has been sold worldwide. Now, add a brand of ginseng tea, dry ginseng, ginseng paste and so on have been officially settled in Taobao Mall, Jingdong Mall, Shun Fung optimization, such as electric business platform, to become the reference brand of the electronic business sector;
the second category: Cofco, Chinese Medicine, Canton Pharmaceutical Group, have entered the ginseng industry, so that the entire industry has a large capital to promote. There are traditional tonic industries such as the Sea Yan Tang, for the industry gathered enough popularity;
The third category: "Korea and Hansun" and other foreign brands, with fresh ginseng and dry ginseng mainly.
It can be said that the whole ginseng electric business industry, already has the policy, capital, demand various factors. And E-commerce also really need one has the potential and impact of the product or industry, to drive the growth of the entire industry, create one after another blue sea. believe that the participation of products will bring the whole market and consumers more surprises.
