Give full play to the positive role of network communication

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Give full play to the positive role of network communication

For a long time, people's understanding of the social impact of network communication, mainly focus on the negative, it seems that the network brings only the evil consequences, and no good. In this case, our attention to the network, mainly focused on how to prevent its negative effects, and on how to play its positive social role, both theoretical research and practice, are obviously weak

To give full play to the positive role of network communication, we must first actively understand the mainstream of netizens ' consciousness. In this group of netizens, the ideology is evil, the behavior is bad only a few even very few, is not the mainstream of netizens. Because of this, some bad words and deeds, often on the internet will be criticized and denounced by netizens. In this sense, like nature, the network has a certain degree of self purification function

Regarding the network dissemination the movement, must the high attention, the prompt response, the proper guidance, prevents each kind of negative effect. The network is only the Information age marking tool, itself does not have "the benefit" "The disadvantage" the cent. To ask what it brings to human society, the key is to see who to use, how to use: the use of good people do their best, do not use those who do their best to do their own harm

Recently, two things on the network are more interesting, and these two things, in a sense, can be regarded as the reflection of the positive social function of network communication.

One thing is that a TV called "Soldier Assault" was quickly popular with the help of the Internet, becoming the hottest TV series, and several TV stations have been replayed several times. The TV show, one does not rely on beauty to attract eyeballs, no big stars to support, and even no speculation and hype. However, the distinctive character of the play, vivid language, from the life of the Art of Truth, "do not abandon, do not give up" ideal feelings and spiritual line, as well as the masculine spirit of the Chinese man's beauty, has been the majority of TV viewers love. Zhejiang held the "audience favorite of the top Ten TV series" Selection, "Soldier assault" ahead. The play's online posts are commented as much as Ibedovan, far more than other hit dramas.

It is worth mentioning that the show was not the industry optimistic, many television stations even dare not buy, because it no beauty, no love, no star, the main role and plot are ordinary soldiers life and emotions.

The internet is the one that really helped "soldier assault". In the summer of 2007, the "Soldier Surprise" in Baidu Post bar of the heat suddenly elevated, just a few months, every day has more than three digits of the new posts, the outbreak of the speed can be compared with the 2005 Super Girl Leap Red speed. Some of the netizens who have seen the play posted hot posts on the internet, saying the show reflects the ideals of Chinese men with spirit, tenacity and the beauty of the atmosphere. This shows that the spread of the internet in the audience reflects the true aesthetic appeal of the huge role: it can be said that this is in the masses of aesthetic taste by the internet cast a heavy vote, and effectively corrected some of the creation and work of the staff of the majority of the people's aesthetic taste of the one-sided understanding.

Another is to stir the so-called "South China tiger photo Storm" in China and even the world. In October 2007, a government department in a place claimed that "a villager has photographed a wild South China tiger." Then the photo began to circulate online, and immediately a large number of netizens questioned. November 15, Netizens said that the original pictures of the Tiger, and will be uploaded to the Internet. Then, Sichuan, Guangdong and other land users have found the same year's pictures, but also found the year of the 2002 pictures produced by the archive bottom map. At present, the authenticity of South China tiger Photos is still pending the identification of science and technology, but at least at the moment, if there is no network spread, from the initial attitude of the local government departments, it is likely that the photo will be hastily as the presence of the South China Tiger "evidence" to the country to establish a large number of funds for the "South China Tiger National Reserve" Application.

So we can at least say that in the "South China tiger Photo Storm", the network spread to prevent some places in the work and decision-making process of "brain overheating", restricting some "hasty decision" of thought and action, the role is positive. With the spread of the Internet, the work of some officials is under the supervision of the masses, prompting them to be responsible for any decision that needs to consume a lot of taxpayers ' money, and to do more field investigation and investigation, must be based on the real exploration and scientific argumentation. Otherwise, they will be passive and arouse the criticism of the masses.

For a long time, people's understanding of the social impact of network communication, mainly focus on the negative, it seems that the network brings only the evil consequences, and no good, such as false advertising, yellow information, malicious speculation and so on. and the positive role and social influence of network communication are neglected greatly. In this case, our attention to the network, mainly focused on how to prevent its negative effects, such as how to limit the spread of bad information and so on, and how to play its positive social role, both theoretical research and practice are obviously weak. and "soldier assault" such a high artistic level, inspirational, interesting works of the popular, the vast number of netizens on the "South China tiger Photos" and other important news of the authenticity of the questioning supervision, so that we see the network spread of the enormous positive role implied.

To give full play to the positive role of network communication, we must first actively understand the mainstream of netizens ' consciousness. With the popularization of the Internet, network communication has become a huge media, netizens have essentially equated with a certain cultural basis of social groups, including a large number of white-collar workers, students and even retired cadres, they like to consult on the Internet issues, to find information, to express their views. In this group, the ideology of evil, behavioral misconduct is only a few or even a very few, is not the mainstream of netizens. Because of this, some bad words and deeds, often on the internet will be criticized and denounced by netizens. In this sense, like nature, the network has a certain degree of self purification function.

Second, we should persist in studying the characteristics and laws of network communication, understand the strengths and weaknesses of network communication, understand the forming mechanism of hot spots in network communication, so as to effectively and accurately exert the advantages of network communication, so that its positive social function can get the greatest play. In this respect, our research is still not enough, and it takes a lot of effort.

The third is to vigorously raise good and evil, or to promote good and evil is the main goal of network communication management. At present, there seem to be some ways for the authorities to "suppress evil", such as filtering words, closing bad websites and deleting bad information and Web pages. And how to have the strength of "Yang good", but obviously weak. In my opinion, the management department or the thought Work Department may notice on the network the positive upward thing, through reprint forwarding, discussion comment and so on the way gathers the sentiment, expands the influence.

Four is to respond quickly, reasonable guidance. Information on the Internet is often difficult to distinguish authenticity, regulatory difficulties, easy to herd, often with ulterior motives of people use or hype. Therefore, regarding the network dissemination the movement, must the high attention, the prompt response, the proper guidance, prevents each kind of negative effect. In this respect, the system and mechanism of network communication management is a very important construction content.

It is important to pay attention to the self purification function of network communication, and to rely on network communication to manage the problem of network communication. For example, some people on the internet to sell the process of cat abuse video, there are a large number of netizens on the conduct of criticism and tracing. This year's "white-collar wage standard" false news from the network, and finally exposed the fake news and the public, but also rely on the network to spread. In the development of the network of the purification of the function, the relevant departments also need to spend a lot of effort to understand its laws and methods.

The internet is one of the most important inventions of mankind, and its function to human society is immeasurable. Governments, businesses, schools, families and individuals cannot escape the effects of the Internet. At the same time, the network is only the information age of the landmark tool, itself there is no "benefit" "harm" points. To ask what it brings to human society, the key is to see who to use, how to use: the use of good people do their best, do not use those who do their best to do their own harm

Author: China Port Wang Qiang 475303621