Gold Rush Station A good marketing blog should do

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I built the Gold Rush station, is not a good example of marketing blog, the successful marketing blog should have the function of the gold rush is not seen. But since the site has been camp for nearly 2 years, and then added, the original data is difficult to import. So write this blog, but also my perfect marketing blog good idea.

The Perfect Marketing Blog I am looking for should include the following 4 points:

1. Single Subscription function

We can see that the light Gold Rush station has provided the subscription service, there will be QQ mailing list, Feedsky, Google Reader, QQ subscription 4 kinds, to provide so many subscription functions, is for the sake of users?

No, I do not think so, this will give users a messy feeling, and difficult to make the number of subscriptions to become the site's logo. Take the gold Rush station to say, QQ mailing list to subscribe to have more than 800 people, Feedsky subscribe to have more than 700 people, QQ mailbox subscribe to have more than 900 people, and Google Reader subscribe to have nearly 300 people.

If the number of these subscriptions are integrated together, then the number of subscribers, there are nearly 3000 people, and separate words, the fragmented, difficult to take shots.

And in response to domestic users to subscribe to the service environment, we have to do so, we do not have a stable subscription service provider.

Note: The solution to this problem, see 2nd, but also not the best solution, because it provides subscription services, is required to pay.

2, with promotion + sales of the subscription system

From the early days, I customized the promotional subscription system, we can see that my desire to subscribe to the system, the desire to subscribe to the system is not just a subscription system, it must also have the promotion, sales function.

This function, johnchow.com, shoemoney.com and other well-known foreign blogs are useful, and our domestic blog, basically did not see the blog, more will be used in a single page of sales. This may also be related to the domestic environment, people will blog applied to marketing, after all, is still a minority.

Note: At home, there are a number of emails with this set of features, but I have not actually tested, just use its free demo version.

3. Data integration and Unification

For example, if a user uses a mailbox to subscribe to the Gold Rush station, then he uses this mailbox, also should be able to land the Gold Rush Forum. In this regard, most of the domestic portals are doing well.

Data is not unified, will not only bring trouble to the user's registration, and the promotion of later products, it is difficult to bring effective promotion.

4. Streamlining project

The recommendation on the project, streamlining is necessary, in this regard, I did very badly. If you really want to do the promotion, then the same type of project, can only recommend the best one. For example, the recommendation of the PC egg, you should not recommend Doug, recommended Pig network, there is no need to recommend the task of China. And, also must do, in recommending good project at the same time, slowly cut, dilute the low profit project.

These four points are what I think a successful marketing blog must do. Of course, building a successful marketing blog is just four points far from enough. And I put forward, not only is I will go to these four points in the future, do not rule out the possibility of the revision of the gold mine, but more is, for the novice to make suggestions, because I have gone, do not want you to go on this wrong road.

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