Gold Week: Ox break through the bottleneck of air conditioner market promotion

Remember in the National Day Golden Week before the major household appliances brand is flooded with the Cultural Revolution Wind, Alphabet, character, newspapers and other price war? Today, the major home appliances store air-conditioning area did not appear in previous years of pomp, the brand festival before the High-profile and today's silent stark contrast. But among the major brands, the Austrian air conditioner once again played the role of Black Horse, in north China, east China, South China, central and south, northeast and other parts of the rush to buy frenzy, the sales of the ox like an arrow, irresistible. "This year's Golden Week air conditioning price must be 2014 the bottom of the price of air-conditioning." Said a Beijing Suning appliance marketing Manager. As the most important time node in the home appliance industry, this year's National Day Gold Week home appliances market overall sales are not as business expectations. By means of diversified marketing, from the price straight, National Day package, factory direct purchase, old for new, luxury car, such as a series of promotional policies, for different types of consumers to achieve ' on-demand ', not only to gain the attention of consumers, but also to meet their diverse consumption needs. Since September, the start of the Golden Week campaign, all over the sales have continued to heat up, 11 period is to reach the market blowout. The 11 sales figures in the country show that the 11 victory of the Knicks not only jumped out of the rut of the off-season, but also made a huge breakthrough. Compared to other manufacturers in the National Day promotion as a "clear inventory" sales means, the ox in the real price concessions at the same time more "pragmatic." During the National day promotional period, the main product is the "excellent air-conditioning" strategy under the United 360 newly launched L series of intelligent air-conditioning products, so that consumers enjoy the price affordable at the same time experience the legendary quality of the Austrian air conditioning. "The quality of air-conditioning strategy also to allow consumers through different ways to feel the products of the qualities and innovation." "said Yudefa, vice president of the Austrian Appliances group. L Series Intelligent Air-conditioning is the main new product in 2014 cold years, relying on 360 powerful data cloud network platform services, cloud data storage, and related requirements analysis tools, application software development to provide technical support, equipped with WiFi networking, remote control, Voice dialogue, such as convenient intelligence and human-computer interaction of the Internet gene, the air conditioning to the wind, temperature, dehumidification and other functions of a full range of intelligent upgrade, so that consumers really experience the value of the intelligent era of air-conditioning. In the fierce market competition and the background of the Internet tide, good quality needs to match good marketing means. To create a precedent for China's home appliance marketing of the ox, whether it is the air-conditioning industry "quality benchmarking" or South Arctic Science test designated air-conditioning products, have witnessed the "quality is the cornerstone of innovation is the soul" of the brand to create legends. Throughout this year's home appliances market promotion war, the ox to a "booming only rob the Austrian" straight through the bottom of the price of the first gun, the factory 4 hours direct sales of 3000 units, and then to the National Day Gold Week market trend. Industry analysts believe that the line of strong prices and occasion "good voice of China" "Austrian Grand Lotto" online interaction of the double stimulation is the ox in the Golden Week beyond the other manufacturers of the closeKey.