Golden Triangle Theory and Nielsen F shape Web browsing mode

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In January 2005 in the United States of New York Enquiro Company's Gaode Jochkos proposed "Golden Triangle" theory. He said: "Previous studies have claimed that people decide to click on the search results after considering them." But a few of our recent studies, including this latest study, have found that people don't want to click on a link again. People make decisions quickly, and the decision is based on where people look. This is simply the location of your site in search results. This is the same as real estate sales, the good lot of the house will not be sold out. "However, the study was based on the participation of 50 participants. Persuasion is not strong enough.

But the important finding of this "golden triangle" is to quantify the extent of the focus on natural rankings.

Search Results 1th: 100%

Search Results 2nd: 100%

Search Results 3rd: 100%

Search Results 4th: 85%

Search Results 5th: 60%

Search Results 6th: 50%

Search results 7th: 50%

Search Results 8th: 30%

Search Results 9th: 30%

Search results 10th: 20%

From this percentage, it can be seen that in the arrangement of natural search results, the first place to the third place is fully valued, and from the fourth and fifth, the level of attention dropped sharply, ranked in the tenth and first position of the difference as high as five times times.

In the summer of a year, in April 2006, Jacober Nielsen Jakob Nielsen, a renowned website designer for long-term research on the usability of the US website, published a report on eye-track research (sic: f-shaped pattern for Reading Web Content). In most cases, the report said, viewers can not help to read the "F" shape of the Web page, this basic constant reading habits determines the Web page to show the concern of the f-shaped heat.

Obviously Nielsen F shape Web browsing mode is only due to the gaps in the page. So its essence is still the Golden Triangle theory, except that the study was based on the results of 232 readers reading thousands of pages. There are 182 more people than the theory of the Golden Triangle. So from the number of people it seems as if Nielsen F shape Web browsing mode is more persuasive.

Many professional personnel in the country are highly regarded for these two theories. Or it's a tribute to the Nielsen F-shaped web browsing model, and it's true that the two Americans are admirable. But the two theories are still not fully tested at home. But it's good to be a credit to a client.

One, the American and the Chinese thought way different, decided the browsing way difference. For example, Americans like to use the keyboard, Chinese people prefer to use the mouse.

Two, 232 readers and the previous 50 testers, not representative, specific is not from the street directly to do research is not clear.

Third, the Chinese people of all sectors of the search habits are different, such as businessmen and players are very different. In other words, a report cannot represent all industries. This is related to the development of domestic Internet, many people do not have the Internet when the United States long, access to the search engine will also be a few years.

The article concludes: Why does China not have a doctor who pulls several graduate students to do the report? This will be very meaningful for China's Internet development.

Author: orange Perfume

The Golden Triangle Theory and Nielsen F-shape Web browsing mode

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