Gome online pay, three months to release hundreds of award users list

Guide: This August peak War, Gome online price comprehensive to the standard Jingdong, not only the whole category of low-cost bursts, the actual payment of 28,000 pre-send Microsoft Xbox One game machine, full 50,000 forward to send the iphone 6, but also on the line of smart buy parity tools, call for universal parity, further upgrade your compensation, by the big home appliances field ...

This August peak battle, Gome online Price comprehensive on the standard Jingdong, not only the whole category of low-cost, the actual payment of 28,000 pre-send Microsoft Xbox One game machine, 50,000 forward to send the iphone 6, but also on line "smart buy" parity tool, called for the national parity, and further upgrade "expensive on the compensation", From the field of large household electrical appliances to mobile phone computer digital field, will be burned to the eastern hinterland of the war.

However, the wood show in the forest, the wind will destroy it. Gome Online recently in the price, service on the aggressive, frequent attack, too eye-catching performance recruited a number of "goodwill criticism", said, "Gome online most of the biggest price war", there is said "overall low price is marketing drama", there is said "' You will compensate for similar lottery marketing," and so on. Then, these "well-intentioned criticism" is excessive rendering, or gome online "expensive on compensation" really a mere formality, big play empty Talk?

May to date, Gome online release hundreds of "your compensation" list of users

For "Your compensation" policy, gome online commitment, if consumers find gome online goods than Jingdong, you can get 100 yuan of cash coupons reward; Users of successful purchase of goods, found that the price is more expensive than Jingdong, can receive 300 yuan in cash coupons compensation. According to the Gome online released "" Your loss of the list of winners, from the beginning of May to July, a total of hundreds users get "expensive on the compensation" reward, gome online only in the expenditure of more than 30,000 yuan.

Gome online in May focused on a group of "expensive to compensate" user list

Gome online in July focused on a group of "expensive to compensate" user list

This year 51, Gome online first launched the "expensive on the compensation" policy, the beginning of the implementation of the policy, "your compensation" is only applicable to the field of large electrical appliances. In early May, in the 4-day promotion activities, Gome online users have 21 users, to obtain "your compensation" amounted to more than 4,000 yuan reward. With the "pay" gradually become more and more consumers are familiar with the reward amount also appears to be gradually rising trend, to mid-July after a big promotion activities, Gome online once again focused on more than 40 "Your compensation" user list, the award amount of nearly 20,000 yuan. During the August Peak War, Gome online to "pay" the details of the upgrade, its scope of application from the big home appliances to the field of mobile phone computer digital domain, the user supervision of the price of enthusiasm further stimulated. According to the latest news, Gome online on August 21 announced the August peak battle during the first batch of "your compensation" list of users, this phase of "pay", the amount of light awarded the sum reached 4000 yuan.

Gome online in the 818 promotion period focused on the first batch of "expensive to compensate" user list

Micro Bo letters make misunderstanding supply chain backing "expensive on compensation"

Recently, a user response, through the micro-bo letters to Gome online link hope to get "you pay" cash coupons, has not been answered. However, Gome online immediately followed by the first batch of 818 to promote the "expensive to compensate" user list, according to the list, Gome online prices higher than the Beijing-East related complaints show a marked trend of gradual decline. As Gome online Chairman Shangui in the internal mail, Gome Online should thank the user's supervision, so as to promote their own progress. Through your loss, gome online broad mind and the concept of customer first revealed no doubt.

In fact, Gome's online launch of "expensive compensation" is not a short-term stimulus, but a long-term policy aimed at supervising the price of the population. Gome Online can not only "your compensation" in the actual promotion of the real, its strong supply chain behind can also withstand the "expensive on the compensation" brought by the cost of war consumption. Since the beginning of the completion of the group in the supply chain, logistics, services and other aspects of the integration of resources, Gome online through the group under the 28-year operation of the supply chain to pull down the overall procurement costs, coupled with the product differential operation brought about by the market pricing power, Gome online can repeatedly for users to promote large-scale benefits of the activities, and vitality does not hurt.

Visible, the recent United States on the Gome online "pay" the controversy can be a smile, the so-called "renege", "Lottery marketing" is only the details of the communication problem. "Your compensation" there is a picture of the truth, Gome online not only behind the supply chain support, but also to do so, will be "expensive on the ground" to carry out, do!