Gome Online "Witness hundreds of billions of miracles", 3% discount swept 11 Golden Week

With September 22 Gome Online "Witness hundreds of billions of miracles," the launch ceremony of the national Cool coupons, on the previous Gome online chairman Shangui first Weibo thrown "billions" suspense immediately revealed the answer. Heavy nuclear bombs "national Cool coupons" shook out, completely different from the past in any form of preferential products, the scale of the vast hundreds of billions of large, preferential, and also has the use of convenient, low threshold and long period of validity and so on. Gome online selection of 11 Golden Week on the eve of the release of "National Cool coupons" big strokes, for the national Day during the main home appliances promotion of Beijing East is undoubtedly a serious challenge.

3% Discount for 11 Golden Week

11 near, the electric dealer promotion battle is about to start, when other enterprises are still gearing up, are ready to use the traditional promotional form to attract users, Gome online is a ruthless recruit the release of hundreds of billions of national cool coupons this "nuclear bomb." Innovative incentives, stunning incentives and eye-catching names are bound to gain greater attention and favor in the run-up to the 11 consumption Golden Week, and it can be expected that Gome's online users and sales will be exploding.

It is not absurd for the author to be so. Because only from two o'clock can be seen, national cool coupons for consumers what kind of value. The first is a very small amount of input to get a large gift certificate, new member 15 Yuan/old member 10 points to obtain 3000 Yuan coupons, the highest for the new member 30 yuan/old member 25 points for 50000 yuan; second, Gome online has been the main push "expensive on compensation" to ensure that the commodity benchmark low price, and 3% The discount is in the benchmark low price and enjoy all the other benefits after the superposition of use, the preferential strength is extremely astonishing. At present, Gome online access including Minsheng Bank, China Merchants Bank, micro-credit payment and other strong partners, users can, in addition to the Gome online site and app Mobile end, more channels and ways to easily access national cool coupons, so that more consumers enjoy the benefits, but also directly improve the Gome online user flow, It's a wonderful game.

National Cool coupons actual preferential strength in the end, may wish to look at Gome online from September 25 to October 7 launched the "Witness the low price miracle" 11 Super Golden Week promotion activities. On the day of September 25, we have hundreds of thousands of people, can save about 10%, the second piece of pieces 90 percent, enjoy about 10% of the discount, and if the use of the national cool coupons, then the user's procurement costs will continue to reduce the basis of 3%, the amount of purchase the greater the strength of the larger concessions. Say more specifically, such as on September 25, if a price of 2188 yuan (SANYO) 42ce570d 42-inch LCD TV to participate in household appliances full reduction activities, and meet the second piece of 90 percent of the preferential conditions, Then the price of the TV is equal to 2188 yuan in accordance with the rules of hundreds of thousands of hundred million to get 1988 yuan, enjoy 90 percent discount, the price is equivalent to 1789 yuan, plus the national Cool coupon 3% again minus 60 yuan, the final hand price is only 1729 yuan, the same as the original price 2188 Yuan 79% is bound to be much lower than other electric dealers. Autumn is also coincided with the 11 national day, this is a lot of newlyweds or moved users to buy a large number of home appliances season, so many turns superimposed, home appliances hedging can save how much, presumably consumers have a natural number of hearts.

How dare you?

But at the same time, new questions have emerged. At present, the overall profit of the electric business industry is meager, in some cases, even at a loss, the national cool coupons now hundreds of billions of scale plus 3%, Gome online emboldened where? Is it a loss to make a yell? Are you losing money to change the flow? Not really, because Gome is online to dare to launch such a preferential product, Also combined with so many strong partners to promote the common, it is the deep internal strength of the foundation as a support.

Shangui first in answer to the reporter put forward the cost of national cool coupons, frankly, more than 3% of the cost will indeed increase, but at the same time with the changing size of sales, performance promotion and group supply chain support two aspects can effectively spread low-cost.

As we all know, the current domestic electric business enterprise Survival Way, the first is the degree of perfection of the supply chain, thanks to the Gome group for nearly 30 years of hard work, Gome online in the supply chain is far from the complete degree of other electrical quotient, its annual purchase of hundreds of billions of procurement scale, underwriting customization, OEM, ODM and other flexible mode of cooperation, Not only to obtain a stable supply, perfect product line supplies, but also to achieve unparalleled price advantage. In addition, plus its online resources under the full deployment and utilization, logistics costs are further compressed. It is reported that Gome's online logistics costs are currently only 2%, far lower than the competitors of the 5.5%. These are the courage to continue to launch such as "late to pay", "you pay", even today's national cool coupons and other benefits and products, the root cause of the benefit to consumers.

In the Internet economy is in the road of the present, the electric business industry is also somewhat impetuous, although they advertise themselves is the user first, but in fact mostly through capital operation to achieve "alliances". In countless financing after the listing, although created a lot of the new richest man, but for users, in addition to get some gossip of the conversation, there is nothing else.

Only Gome online still slow, in the user-centered premise, thinking how to optimize the cost structure, the introduction of more real preferential policies, so as to benefit consumers. This is also its online short three years, can enter the industry's first group of the root cause. Now Gome online to enlarge The recruit, hundreds of billions of "national cool coupons" will be tens of millions of consumers, enterprises or will achieve greater performance growth. Zhang Dezhi, director of the complaints Department of China Consumer Association, said that today, the electrical business enterprises in the fierce competition in the market to win the opportunity, the key is to adhere to the integrity-based, to serve the vast number of consumers as the core development concept, to provide consumers with better and faster service, which coincides with the development strategy of

It can be foreseen that the upcoming 11 electric dealers, will become Gome online "The Battle of the Sword" ...