Good at using numbers to talk seoer how to build consensus with customers

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It people are also digital people, the number is very simple and intuitive, so we should be good at using numbers to convince customers, regardless of whether the customer knows the network or not understand. When a customer comes to you with a specific keyword, ask you to answer: what time is the position, how much money? What are you going to do? This may be the embarrassment many SEO operators often encounter. Now I simply to Guangzhou Decorative network operation process and the vast number of decorative company customers in the site optimization of the heart of the hearts and exchange with you.

When the customer understands the service you are providing, you have a clear distance you can not simply respond to the customer's logic to demand, and should not simply "do not accept my opinion can only give up" decision, which is not responsible for the customer and their own, you should try to reach a consensus with customers.

A knowledge of SEO, do not understand the real situation of the customer, how to achieve consensus? First of all, we should establish a common background understanding, and form the basis of psychological acceptance of both sides. Customer initial communication difficulties with you, may be the industry knowledge asymmetry and to you do not establish psychological acceptance, you forcibly instill industry knowledge and your point of view is very difficult, easy to fail, so should be combined with the objective facts, the customer's common sense, interests and values, through comparison, analogy, extension, examples and other means, So that customers and you establish a common background of consensus, which form a certain degree of psychological acceptance. The establishment of psychological acceptance is far more important than the fact of argument.

I. The pursuit of a consensus on the goals and the pursuit of a background consensus

If you say a, customer approval, you say B, Customer agrees, you say C, customer support ... You form a common semantic environment, a common conceptual basis and a psychological foundation; Finally, you say, we should do this, and the client is likely to favor it. In fact, the last thing you said, "How to Do", with the previous said ABC may not have absolute logical relationship, the real effect is the psychological acceptance of both sides.

In an abstract statement, it is "the pursuit of the goal of consensus, the pursuit of background consensus." This is not playing with negotiation skills, but a guide to your own communication model, and by converging on the background of the customer's interests and values, you and your customers will understand each other more and trust each other, thereby enhancing the foundation of your cooperation.

For example, a customer asks you to rush into a rank within a certain amount of time, we can first rough analysis, currently ranked in front of the competition site in the content, structure, chain and other links have what the advantages, and then compare with the customer's own website, customers if they can produce to their own site and competitors of the objective gap of understanding, is a very good background consensus basis, the customer will be more easily understand to catch up with competitors is not so simple skills problems, need to improve the various aspects of reorganization, so as to avoid the beginning of the focus on the concept of SEO conflict.

Two. Transform the perceptual pursuit of results into rational attention to resources

Customers say "What I want", we can ask "what you have", this is from the perceptual pursuit of results to the rational attention of resources. From the perceptual pursuit of results to the rational attention to resources there are many ways, here, the emphasis is recommended to use the table method. A table is a fixed empirical mode of thinking, and it is easy to get people to understand and accept the ideas contained in the form, without having to preach the theory, when the communication is focused on the items on the table.

For example, when a customer asks you how long you can rush into a ranking, we can fill out a form with the customer first, this form embodies the resources needed to rush into the rankings, the resources that the customer currently has, the resources the competitor has, and thus the customer is easy to accept the "Resource decision ranking" SEO concept, The SEO elements will be digitized, thus prompting the customer to transform the perceptual pursuit of the result into the rational concern of the resources.

The following is a simulation of the SEO resource map:

Total score qualified scoring customer station competition Station 1 competition Station 2

Site Hierarchy 20 15 6 ...

Site links 5 4 2 ...

Station Code 5 3 1

Content Original degree 10 5 6 ...

Content Update degree 10 5 5 ...

Content topic related degree 10 5 6 ...

Outside chain quantity 10 5 3 ...

Outer chain Quality 20 15 4 ...

The time of construction station is 5 2 1 ...

Domain name Factor 5 1 3 ...

Total score 100 60 38 ...

Uncertainty factor +-20%

"Resource decision ranking" is the understanding of SEO, the true meaning of this sentence is that it says that the ranking is determined by resources, it is better to say that we can affect the only resources.

The list of resource items and their proportions are simulated, just to express the structure. More accurate structural analysis please refer to Shi Xiaopeng's "SEO project how to analyze competitors".

When observing the table, there are a few noteworthy points to note:

1. Engine response like life, is difficult to guess, the list of various elements and weights are only an approximation of the formulation simulation, rather than reflect the impact on the engine results, rather than the SEO can be carried out by a quantification and planning of the work. The lowest uncertainty factor in the table above is a reflection of the unpredictable part of the engine algorithm. In other words, the real score is at the current known total score of 0.8-1.2 variable coefficient, as for each station variable coefficient is not predictable. Therefore, it is unrealistic to determine the final ranking based on the resources reflected in the table, but the table shows the resources to be prepared for the rankings.

2. Different search engine algorithm, the weight of each factor is different. Select the engine that the customer attaches the most importance to evaluate.

Three. will be charged according to the results of the ranking, converted to pay per resource realization

The above table can also be transformed into a business process flow chart or a billing flow chart, which will be billed as the result of the ranking, converted to a fee for each resource's implementation, or charged to a workflow.

The following is a simulation of the workflow fee list:

Total target Stage 1 expected target Phase 1 fee agreed scoring standard and description stage 1 implementation Phase 2 ...

Site Hierarchy 20 15

Site Links 5 5

Station Code 5 5

Content Richness 10 5

Content Update degree 10 5

Content Topic relevance 10 8

Outer Chain Quantity 10 8

Outer chain Quality 20 15

By defining the scoring criteria in advance, the results of each step can be digitized, so that the interests of both sides can be based on, reducing ambiguity and wrangling.

Because of the competitor's resource status as a reference, the assessment criteria are easily and objectively established, and the customer is susceptible to a sense of control--the perception of the process of approaching the opponent in a step-by-step manner.