Good Faith Enterprise Alliance: The advantages and disadvantages of external chain construction method

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network is formed by a variety of sites, the network in this face of the information exchange between the sites through the link to achieve. If there is a machine to exclude spiders to gather information, it will eventually be able to collect all the sites through these links, people increasingly need to learn more information through a site, the role of modern network information exchange more and more important, The link between the website and the website or the recommendation of one site to another site has become a critical factor for users and search engines to evaluate the site.

Outside the chain is divided into one-way links, reciprocal links (mutual chain), are other sites on the site to recommend and vote the weight of the embodiment of which the mutual link has a common way of expression is divided into: Anchor link, domain name text. Anchor link is also a hyperlink is used to express the code, you can set anchor text, pictures; The domain name text is on the content display domain name but can not click.

The best effect of course is the anchor chain, you can set the keyword can also let users and SE identify the linked page theme, direct access, this way to be linked to the page to pass the weight of more; the form of the domain name text, just let users and SE into the data index, back to see, this way the weight of the link transmission is very slight.

Outside the chain of universality and relevance, extensive description of more people to the site to vote, and relevance determines the site in a certain area of authority.

I. Search engine utilization

Search engine as a large number of people to inquire about the means of information is beyond doubt, the search engine's product weight of high access, the use of search engines and their products can increase our site outside the chain and promote the effect.

1. Editorial Encyclopedia, Encyclopedia is the main search engine and the weight of a higher product, in the home search engine has been a good ranking. Wikipedia editors have references and extended readings that can be added to the Web site. Advantages: Can bring good flow and the weight of the chain, so that the relevance of the site to attract spiders crawling site, to obtain a good search engine evaluation. Disadvantage: Edit the entry, add links audit more stringent, the operation is difficult.

2. Know, ask and other similar products. This kind of se products in SE All product weight closely followed encyclopedia, to attract the attention of most users, the problem page itself will be higher weight, through the products on the chain can be passed to the site weight. Advantages: By asking, know that visitors come in relatively strong correlation, conversion rate is high, the probability of successful trading, operability of the high basic can be passed. Disadvantage: Most of these SE products prohibit the sending of links, the page can not pass the weight, the user can not directly reach.

3. Post bar, search it is a lot of topics in the search engine occupies a good position, which shows that these topics are discussed heat, these pages in SE is a good weight, so in these places to send link information can attract users to see also can get outside the chain. Advantages: Simple operation, to ensure the universality of the chain, users can directly click on the link to enter the site to achieve the purpose of the website promotion. Disadvantage: Bar, search information can not be published in the use of key words anchor chain connection, more advertising information, resulting in the flow is not ideal,

Second, blog, Space

Blog, space now has become the first choice for everyone to share information, because of the independence of the blog and the characteristics of the blog itself, the blog will inherit some weight from the main station and users to build blog business blog to win some weight, any site and page will have more or less weight, so to get more weight from the Also want the blog itself to do well optimization. You can start from the following points:

1. URL

After applying for a blog will give you a separate, unique URL for easy login, general words will be the main domain name below add your application ID, you said the application of the blog URL will be such a form of www.chengxincom.com/**, a good, The URL that can match the website topic is to receive the search engine to love, so the time of application ID is best to have with oneself the keyword that chooses is related.

2. Page title

A good blog must be able to attract the attention of everyone's title, is the search engine to display in search results, do a good job page title need to do: Their blog positioning, the main content of the blog. On the blog, we should know that the blog is not set the keyword, the page title is the keyword and description of the merger.

3. Blog templates, page structure selection

Choose both beautiful and can highlight the content of the theme or template, to blog spiders or users are more want to see the content of quality, some blog can design navigation bar, here will work hard, it is best to classify various articles to facilitate everyone to find information on the site. For example, you can add links to the site you have seen or to promote the website and you share.

4. Personality signature, article title

Personality signature in the blog position is more prominent, to seriously deal with personality signature, how to attract people how to come.

The title of the article to achieve both eye-catching and send you the theme of the article.

Note: blog comments in some blogs have a chain effect, but now many bloggers add nofllow tags to their comments, making the links posted in the comments ineffective.

5. How to retain visitors

Now the blog has a lot of tag tags, may now many free blog is not support this function, but we can learn from the role of these tag, so that more hot quality show to others, or add some fun on the blog, such as to do a constellation test or something, to keep everyone's footsteps, So others may be reproduced or introduced blog articles to others to bring the flow of the blog weight.

Advantages: The perfect inheritance to the weight of the blog, bringing good traffic, everyone can operate, can be quantified.

Disadvantage: Need to spend energy to do a good job content update, business blog.

Second, file sharing class Web site

This kind of website has bean Ding, Baidu Library, road guest baba, network u disk and so on website these are good can carry on the website propaganda and do outside the chain place, through uploads the file to the website the process we may set has the title, the classification, the introduction, the key words and so on, Through the content of the file and the setting of these options we are fully likely to get some weight and traffic from these sites, hope that more people through our shared documents know we want to know we to become a loyal user of our website.

Advantages: The file itself will have a certain weight, such sites often have a precise customer base. Disadvantage: Document writing requires more effort.

Third, social label, network Favorites class website

This kind of website's outside chain construction principle, is through each account's page collects the website the description appraisal to carry on the anchor link to write. Search engines are included in the page will give the page a certain weight, so that the anchor of the page can be passed to the weight of the site. And in these sites can communicate between accounts and accounts, which gives us the opportunity to collect sites to show others, greatly increased the opportunity to know about our site.

Advantages: To be able to do a specific description of the site and anchor chain, give full play to the role of anchor chain, trading operations.

Disadvantage: This kind of site weight is not very high, the weight of the page inheritance is less, the site itself included not too stable.

Iv. Forum

Forum is now most people choose more of the site outside the chain to increase the commonly used method, it is relative to the blog does not need to spend so much energy, and the forum itself is very good traffic, the general weight higher, more closely related. To conduct a forum outside the chain often used methods are:

1. Replies are in their own signature file on their own site to carry out the anchor chain description, most of the forum can be with their own account of the basic provision can be added to the post anchor chain connection.

2. The novice may publish the article in the Forum original area to indicate the source, adds the key word anchor chain to connect.

Advantages: To ensure link growth rate, conducive to the long tail keyword optimization.

Disadvantage: Forum foreign chain weight is low, can add anchor link to increase the weight of the forum.

Five, Links

Links are divided into home links, channel (inside) page links, the whole station links, is a few pages to each other anchor link, is mainly the setting of anchor text, is generally the site to do the key words. Now the Friendship Link has developed the cross link, both a→b,b→c, this kind of cross link generally all is the old station or the weight high station and other station carries on the link, lets the B station link to their new station (C).

Advantages: Long-term continuous stability of the chain, for the whole station link or home page connection can get a better weight.

Disadvantage: A link on the side of the site by K or is down the right of the situation, the other side is easy to get into trouble, need to regularly check the links of the site situation.

Outside the chain of construction can not only bring the weight of the site, and the construction of the chain through other sites are linked to get a certain weight of the site, in this process can allow more people to see our information about our website. Use a variety of Web sites on the Web, using the characteristics of its site there are many opportunities to carry out their own site outside the chain construction.