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The internet is easy to spread and cover the characteristics of no boundaries, so many brands to promote the choice of network, and then a temporary network event marketing is not enough to reflect the power of network marketing, and the real success of the network market expansion, is not a systematic web site operation plan.
Internet Marketing avoid impetuous psychology
More and more people are beginning to hope to get their rich profits from the Internet, but like other markets, the Internet also has a lot of competition, and even brutal Red Sea, and the great network of internet marketing strategy is some impetuous network event hype, in the US website operations Consultant to see, these are just thirst practices, is to let a brand in a short period of time to win the attention of the audience, but the heat decline, and how many will remain in the brand memory of people?
The wild feel a brand to obtain the real value of network marketing, must have a long-term website operation plan. Not only the use of the Internet is easy to spread, but also the use of the Internet strong user adhesion, so that users effectively aggregation, only the value of the aggregation of users in order to finally reflect the brand value.
Network Promotion vs Special sub-station
With the marketing value of the internet has been more and more recognized by enterprises, the traditional public relations advertising resources have begun to flock to the Internet market; The field has previously contacted a beverage brand company is so, the company hopes to build a special brand of the site to promote its brand products, At the same time, the use of external resources in a portal to open a special interface to place the site, but there is a contradiction.
If it is placed in the portal, then it is inevitable that the brand's website operation cycle is a period of time (the portal is based on advertising charges, it is not possible to open a permanent channel); if it is its own platform, then the site is difficult to operate. In fact, the crux of the problem is whether the brand hopes to gain higher visibility or later customer loyalty.
Network promotion is a multi-level, early need to arouse the attention of users, and then produce relevance, and let customers deep memory, promote their purchase behavior. Short-term network marketing, although also can bring certain sales promotion, but the problem is that every time the cost of network marketing is fixed, and long-term good website operation will reduce such marketing costs, and as the site operation of the time increase and decline.
Therefore, from the cost and the value of play, good website operation should be the best way of network marketing.
Reprint please specify the Source: Jane website operation consultant Mo Wild Http://hi.baidu.com/huangmanxi