Google in the end can become the next Microsoft?

From 2005 onwards, some people say that Google is the next Microsoft. In the past 15 years, Microsoft dominates the desktop computer industry, but now Google is the dominant force in the high-tech industry. Microsoft founder Bill Gates said in 2005, "Google is the most like us among the companies that have competed." Here are five top reasons Google will be the next Microsoft.

1. Core strengths

The two companies are most similar to each company in its core strengths dominated the industry, Microsoft accounted for over 90% market share in the desktop operating system market, although Windows is facing many competition, but still the king of the desktop . Although Google does not exceed 90% of the search market share, but also in a dominant position.

2. Are antitrust goals

The result of dominance in the industry is to become the focus of regulatory agencies, becoming the main target of antitrust. Microsoft ran into accusations from rivals IBM, Real Networks, Gateway, Netscape and Apple in the late 1990s and early 1900s. Antitrust against Google is just beginning.

Stupid platform strategy

The core strategy of both companies, Microsoft and Google, is to create a platform to retain users within the company's ecosystem. Microsoft has been developing a series of applications around the Windows operating system since the 1990s, such as Office, Internet Explorer, and Hotmail. Google attempts to emulate Microsoft to build a web-based application platform, such as Gmail, Google Docs, Google Maps and so on. The establishment of Microsoft's ecosystem has been challenged since the 90's, and Google is facing the challenge from Apple's iOS platform. At the same time, Facebook is working hard to create the largest platform for the web.

4 face the apple challenge

Both Microsoft and Google are facing challenges from Apple, facing the challenge of Apple Macintosh computers and Google's war on Apple in the smart phone market.

5. Introduced imitation products

Although both companies dominate their respective strengths, both Google and Microsoft mimic other company products. After TiVo was introduced, Microsoft introduced Ultimate TV and the Zune MP3 player mimicked the Apple iPod. Google entered the social networking market, has introduced Orkut and Google Buzz.