Gourd Monk: Learning from scratch website planning "on"

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A site can not be separated from the site planning, site planning is to determine a site good or bad and success or failure of the key to a good site, the successful site, often in the early days have done a thorough detailed planning of the site, consider very comprehensive.

Today I would like to start from the beginning to talk about how to learn Web site planning, whether you are a rookie or a vegetable rookie, I believe that as long as the careful taste of my article will benefit you, of course, also need to emphasize that no matter learning any method and knowledge, all need to pay action, need to use continuous and efficient implementation to test, Only real application to the actual combat, continuous summary of continuous improvement to a higher level.

OK, no more nonsense, then start the formal curriculum; Before learning the site planning we need to understand that is why to learn Web site planning? The author according to experience and their own learning to share the following 4 points:

1, whether the network promotion or network marketing is based on this platform, and site planning is the first step to build a platform, like building a house needs to have design drawings, design drawings of precision and creativity determines the quality of the house and sales, so the site planning is very critical.

2, for a good site, whether the content to attract users is a very important factor in determining the site traffic, and the content of the location and the site is the theme of the site planning needs to plan the link, so the site planning is very critical.

3, a good site planning program can retain customers, increase the customer's viscosity, conversion rate, the amount of browsing can also be achieved through the Web site planning to achieve, if there is no good site planning, even if the promotion of technology can not long-term retain customers, can only allow customers to become visitors to the site, so the site planning is very critical.

4, want to promote the Web site marketing to achieve a high level then you have to understand the site planning, because understand the site planning can make you in the marketing and promotion of the process of thinking more clearly, the formulation of marketing promotion program more accurate, more efficient work efficiency, so the site planning is very important.

The above 4 points is why to learn Web site planning and learning the importance of planning, site planning is a need to calm down to continue to creative thinking and analysis of the work, the specific process steps can be divided into 6 steps:

The first step: we need to make sure we want to do the website planning Program of the industry;

The second step: we need to determine the site planning program theme positioning;

Step three: We need to search the competitor's information and information to analyze the competitor;

The fourth step: we need to our site's food and clothing parents is our users to carry out accurate positioning and analysis;

Fifth step: We need to develop a simple and sustainable profit model plan for our website;

Sixth step: We need to combine the previous 5 steps to the entire site planning design.

Website Planning Process: Identify the industry → determine the subject positioning → competitive hand analysis → user orientation analysis → website profit model planning → website Planning and Design

Below we from the first step "to determine the industry" began to carry out in-depth study, in the beginning of the site planning, first of all we need to determine our site a thinking direction, a popular point is the main site is ready to do which industry, under normal circumstances can be in the following 7 ways to analyze:

1, according to personal preferences: if it is an individual entrepreneurship, first of all from personal preferences as a starting point is a good choice, you can put your favorite on paper, such as the author like: Music, F1 car, radio, etc., then if the author according to personal preferences can choose a suitable for the Internet to start research.

2, according to the fund situation: calculate how many of their own funds, assuming that there are 50,000 words, you can not do 5000 of the business, the author's proposal is false with 50,000 can be invested in advance about 30,000, reserve reserve funds.

3, according to the resource situation: You can use the resources and connections are also written on paper, if you have resources or background in a certain industry, you may consider starting from this aspect, such as the author can use resources: education resources, broadcasting media resources, a certain type of product resources, Using the resource relationships you use can give you a certain advantage in determining your industry.

4, according to the type of website: the type of website can be divided into local stations and industry stations, local stations such as a city's forum, a city's music sites and so on, industry stations can be divided into chemical industry, electronics industry, food industry.

5, according to the field analysis: You can choose a field for industry positioning, such as games, education, automobiles, it and so on, do vertical focus on the field, the field to achieve the ultimate.

6, according to the crowd analysis: according to the type of people to determine the industry positioning, such as men, women, children, the elderly, specifically for men's clothing website, specifically for women's cosmetics Web site, specifically for children's game sites, specifically for the elderly health care sites, etc., are determined by the population of the industry positioning model.

7, according to the site model: group purchase, information, SNS, blog, community, and so the mode of the Web site is a period of time to emerge from the play, the first crab-eating people are either silent or rapid development, but no matter which mode of success is not accidental, need all aspects of support, funds, contacts, resources and so on, So in the absence of certainty as far as possible to avoid the flow of the flow, you can consider some kind of pattern development and then dig.

All right, I'll share it with you today. A little summary, today mainly said "why to learn the site planning 4 points, the site planning process 6 steps to determine the industry 7 kinds of analysis methods", that is 4, 6 steps, 7 methods, we should have a concept of it, In the next article I will continue to share with you the other steps of the site planning and attention, of course, if I write with you think there is conflict with the author of the Exchange and discussion, you can add Network marketing planning-promote QQ Group: 47260820, or the author of the qq:46494701, Hope to communicate with you in the development of common.

Author information: Gourd Monk, formerly known as Ella, is committed to E-commerce, Network Marketing planning, entrepreneurship project planning and other aspects of research, want to see the author more articles please login www.huluso.com. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.