Gourd Monk: Network marketing method of online advertising (on)

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There may be a lot of people in the beginning of easy to confuse the concept of Internet marketing and network promotion, think that the two are similar concepts, then share the Internet marketing methods with everyone before the concept of their two.

Network Marketing and network promotion are different concepts, network marketing focus on the marketing level, pay more attention to network marketing to produce real economic benefits. and the network promotion emphasis in the promotion, pays more attention is through the promotion, brings the website traffic to the enterprise, the Alexa rank, the visit quantity, the registration quantity and so on, the goal is expands the promotion object the brand popularity and the influence. It can be said that the network marketing must include the network to promote this step, and network promotion is the core of network marketing work, the relationship between them is contained and included in the relationship.

After understanding the difference between network marketing and network promotion, the Gourd Monk began to share with everyone the method of network marketing, is the launch of online advertising. I will from what is the network advertisement, the network advertisement has what characteristic, the network advertisement has what form, the network advertisement billing Way, the network advertisement launches the flow, and so on 5 aspects share with everybody.

What is online advertising

Simply put, online advertising is the use of advertising banners on the Web site, text links, multimedia methods, published or published in the Internet advertising, through the network to the Internet users of an advertising mode of operation.

Second, what is the characteristics of Internet advertising

Compared with the traditional four media (newspapers, magazines, TV, radio) advertising and outdoor advertising, network advertising has a unique advantage and is an important part of implementing modern marketing media strategy. It has many characteristics, such as high cost performance, wide spread object, diverse performance, strong interaction, good flexibility and high precision.

Third, what forms of Internet advertising

The form of network advertising can be divided into network advertising, rich media ads, text link ads, pop-up ads, video ads, search engine advertising and other forms.

Web advertising is a gif, JPG, Flash and other forms of image files, positioning in the Web page is mostly used to express advertising content. There are banner, flags, buttons, couplets, floating and other forms of expression. Internet advertising has a variety of expressive methods, but the cost is high.

Rich media advertising performance of various forms, rich content, strong impact, but the production of short advertising, the cost of delivery is relatively expensive.

Text link advertising is a row of text as an advertisement, click to enter the corresponding advertising page. This is a kind of interference to the viewer is least, but more effective results of the network advertising forms. Sometimes the simplest form of advertising is best. Text link advertising is characterized by low cost, suitable for traffic promotion, SEO is also helpful.

Pop-up ads refers to the user when requesting a login page to force the insertion of an ad page or pop-up ads window, a bit similar to TV ads, are interrupted the normal program playback, forced to watch. Pop-up ads are characterized by mandatory viewing, more suitable for traffic promotion and the promotion of specific products, but relatively easy to arouse the user's aversion.

Video ads are now more common, such as Youku and Tudou video ads, it is characterized by mandatory viewing, more suitable for brand promotion and a number of specific product promotion, the cost is also relatively large.

Search engine advertising is the current network marketing using more than one form of advertising, the effect is quite good. Users have what kind of demand will search through the search engine what kind of products or services, search engine advertising is very accurate, cost-effective, the most common form is Baidu bid, Baidu search results in the back of the URL with "promotion" "promotional links" of the ads are Baidu bidding.

Four, the network advertisement billing Way

Online advertising is also a variety of billing methods, the most common is the CPC Pay-per-click, that is, after the user clicks on the advertisers need to pay the site, according to the number of clicks to pay.

CPM is paid for by display, for example, the ad shows a day, costing a price at the cost of thousand people.

CPS according to sales turnover rate, the user clicks ads into the advertiser's sales page, to achieve the actual purchase before paying, such as Taobao now is this form.

The CPA pays for action, such as bringing a registered user to a website or forum, or filling out an effective questionnaire.

There is the most common monthly payment, that is, one months to buy a type of advertising to pay how much.

Limited time to share with you so much, the next article will talk to you about the network ads on the delivery of specific processes, but also more important point. Welcome everyone to communicate and discuss with the author, you can add Network marketing planning-the promotion of QQ Group: 47260820, or the author of the qq:46494701, I hope in the communication with everyone to grow together.

Author information: Gourd Monk, formerly known as Ella, is committed to E-commerce, Network Marketing planning, entrepreneurship project planning and other aspects of research, want to see the author more articles please login www.huluso.com copyright notice: Welcome free reprint, reprint, please keep the original author information, thank you for your cooperation.