Grassroots entrepreneur: How I Failed

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"Guided" entrepreneurs are not all glamorous, many entrepreneurs are folders, like dogs door-to-door street to look for customers. Entrepreneurship is not found a good project will be able to succeed, no good team, no implementation, the end can only be a dog to eat excrement, entrepreneurship does not represent success, most of the entrepreneurial end is to fail, so, to see the next article:

A chicken in the mountains

Failure follows

"This is the hardest job season in history," the news said. "I have graduated four years, the TMD news is also said to be the most difficult job season in history, it is estimated that the small set the time to change, the old manuscript again sent again." In these four years, I worked in a small company for two years, starting a business took two years. All failed, all said that failure is a success of the mother, but the mother did not bring her son to appear.

The first company to serve is a six-person company composed of bosses, wife-owners, cooking mother-in-law plus employees. At that time thinking of the young people who have just graduated the most important is to learn, and then this "entrepreneurial successful person" can learn entrepreneurial experience, so at that time also do not care about signing contracts, income how much. Six months after I learned is to fool customers, give customers a rebate, be scolded by customers when the smile. The core of the skills is to find a home to get low-cost products, this can not be said too thin, anyway it is not workable. I left the time, the boss gave me seven buckle eight buckle, get the last one months salary is 250, not much, she is intentional, but, never mind, she has always been like that.

Start a business, not fight chicken blood is enough

2011, after leaving, I went to a business with a client, when we saw a foreign group buying site has been quite popular, but there is no same type of Web site, we all think we found a new continent. So soon set up a marketing department, Operations department and other departments, the corresponding mass mailing and forum hype also began to implement. Sometimes we get together in the office to watch some documentaries, for example, Tencent's growth, Alibaba's growth, but playing chicken blood is no use, because after reading these inspiring video does not mean that the next day you come to the office in addition to shooting flies there are other things to do, no order of the company can not go far.

At that time we also have a belief: the Internet is not the era of fish, but a fast fish to eat slow fish era, we call themselves small fast fish. If I could go back to that office a few years ago, I would say to them, don't think too much, you can't even eat penguin poo. Originally thought group buying this mode can bring the consumer to the merchant, to bring benefits to consumers, and then we are the darling of both sides, they will lined us, but the actual is because of the consumer to bring the past few customers and not to get more concessions, not to get more discount consumers birds do not bird you, The imaginary lined quickly became a real-world passageway off.

There is a good saying: Everyone in the mirror will feel very handsome. One of the easiest mistakes that a beginner entrepreneur can make is that I think this project will work, it will soon sell, and we will soon be able to build our brand. This kind of blood entrepreneur, the body is not the chicken blood flow is dog blood. Take a step back, even if you think of the project does have a market, you are the first to put into the market, there will be many people to imitate beyond you. Compared to other traditional industries, the Internet is highly marketable and open. The advantage is that there is an idea on the internet can be quickly put to try, the bad place is very likely you have not a firm footing, by all kinds of big fish small fish chew you even bones are not left.

Don't trust the winners.

Personally feel that entrepreneurs do not spend too much effort to study the so-called success of the experience and what they said, after all, "The Times to create heroes" in front of the Times, heroes in the back. Sometimes the big guys say a lot of things are also for the company publicity and hype need, for example, I do not believe that he will only use the computer to receive e-mail and chat, it is only he wants to let ordinary users think that as long as the typing can be used Taobao only. Entrepreneurs can not be misled into: I use the computer level is similar to Ma Yun, so do not rule out that I can reach his height. The person who has this kind of thought you might as well go according to Ma Yun's physiognomy entire capacity. He can reach this level because the Internet needs a company like this, and Ma Yun's company has the ability, and he just has the ability to be a boss of such a company.

The thing that the entrepreneur wants to do is to make good efforts, less to sit at home fantasy, more point go out to understand the market, at the same time prepare to meet the failure, because most of them are losers, no matter in what country, what field, success is only belong to a few people. When you succeed, you should feel lucky, and when you fail, spend more time with your family and friends.