Grassroots Evolution (v.): Feasibility analysis of grassroots entrepreneurship

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As a grassroots, in the early days of entrepreneurship has become our most prominent characteristics, in the process of doing products will encounter a variety of headaches, we do not have a strong capital of large enterprises, there is no more technical support, can do is to do their best to find a reasonable entrepreneurial plan, let oneself step by step to climb , in this, cool grassroots will work with you on the grassroots entrepreneurial feasibility analysis, from which for our grassroots entrepreneurs successful rise to find a breakthrough.

Plan one: do enough innovation

To bring about innovation, maybe everyone's head hurts, we have to face the problem: How to innovate? Will the innovation be killed by the cottage? Well, that would be an estimate that everyone is thinking of the public enemy--a big internet company. In general, investors in the process of dialogue with entrepreneurs will ask the question: If your product will be Tencent Cottage, we invest to you what significance? If your product is not Tencent Cottage, then why do we invest in you? Well, I'm sure we all have the same problem as the grassroots brother, The first reaction is: can I speak foul language?

In fact, this is the problem we have to face in the entrepreneurial process, some tricky. Although our small grass-roots do not expect one day to get the favor of an angel brother. In the industry there is a saying: Innovation immediately die, not innovation will die sooner or later, although this is a bit too much, but we have to face innovation and cottage, and how to from the complex China's Internet industry environment in a firm footing. Cool grassroots think, by contrast, doing enough innovation is a good way out, but we are likely to use innovative thinking to do products in the process of encountering shanzhai and oppression, and so on, here, grass Gango and everyone to talk about how we are grassroots entrepreneurs to innovate the problem.

Innovation is divided into subversive innovation and Chinese characteristics of micro-innovation, in this, cool grassroots to give you a concrete analysis, children's shoes do not spray. First of all, the abstract theory, whether subversive innovation or Chinese characteristics of micro-innovation, its performance is inseparable from product thinking form, user experience and operating mode three aspects. The most important thing is the thought-form of the product, which determines how the product will ultimately innovate, for example, when the first iphone was released, it was most impressive that during the launch, jobs listed several existing handsets, comparing their pros and cons, Finally cleverly remove their keyboard and the display screen, which will undoubtedly enable users to gain a broader vision space and more convenient operating habits, which is called the Joe definition of mobile phones, which is the core of the idea is touch screen.

If the iphone is disruptive innovation, then we will shift our eyes to the domestic, cool grassroots will take 360 as an example with you to analyze the Chinese characteristics of micro-innovation. Mention 360, our first thought is that this is a wonderful thing, he wonderful where? What is he able to striking, in the domestic anti-virus industry to stand firm and eventually the roost? Cool grassroots analysis that 360 of the success can be attributed to the following two points: first, 360 in the operating mode of innovation, That is, in the same year, the major anti-virus manufacturers are implementing the way of licensing fees to obtain profits, and 360 the first to put forward the slogan of permanent free, this undoubtedly caused a great uproar at that time, all the road grass root every road big God is desperately looking for crack version of antivirus software, and 3,601 launched, no doubt to these great God brought the timely rain, The second is rising and jinshan, such as traditional antivirus giant cake was divided more than half, temporarily unable to reflect over.

The 2nd is 360 in the product and user experience performance, in the grassroots evolution of the first cool root has been and everyone mentioned 360 very good use of the user's fear, followed by the 360 through the way of cash to buy small red umbrella, such as four excellent anti-virus software kernel engine, This creates a so-called four-core 360 antivirus, and regardless of its actual force value of how high, single to the four-core banner, are sufficient for users to play a good temptation, at least users will give it a very high impression points, are admiring the use of 360 of products.

After 360 of the innovation, there may be children's shoes will ask: 360 is a large company, to fund funds, technology has technology, this is not our grassroots can do. In fact, say so much, nothing more than to let us grassroots entrepreneurs can comb out some of the main points and the essence of the concept of our grassroots entrepreneurs practical solutions. Next, cool grassroots from the point of view of grassroots entrepreneurs, to meet the real situation of our grassroots entrepreneurs breakthrough and solutions.

Our grassroots entrepreneurs are generally divided into traditional webmaster and more trendy mobile application developers, we first to analyze some of the actual situation with the webmaster. For most of the webmaster, I am afraid the technology is the biggest bottleneck, if not some of the existing site procedures to reduce the threshold of our entry, then it is a very difficult to do a website is a very tough thing. For most grassroots webmaster, the installation of a good program, another set of templates, changed the logo became a molding site, but the site's framework and appearance also with the fixed, our next operation can only be around the construction of a good site, want to make larger changes to the site, the difficulty will be relatively large, It is invisible that keeps our minds fixed.

Fixed thinking also hindered our innovation, want to let the site according to our thinking to grow, we can only spend cash to let some developers to our site for two development, for the grassroots webmaster, the expenditure of this money is certainly not too low. But in addition to such a method, grassroots brother really can not find other ways to let products follow our ideas away. Of course, for the technology mature enough to be solid webmaster, you can fully modify the existing procedures and two development, if children have enough patience, you can start from zero to learn some about the site two times the development of technology.

We then analyze the content of webmaster innovation. And regardless of the technical requirements of web design, we first talk about the overall site planning. As already mentioned, we find it difficult to make disruptive innovations because of the limitations of the site process, unless we can start from scratch. Therefore, micro-innovation is our main route. We know that micro-innovation mainly in the user experience, operating mode and product thinking form three aspects, specifically, is based on existing products to make differentiation. In the site design, you can refer to the existing similar web site design style, set a number of sites excellent style design belongs to our own style and structure, at the same time, we can even develop some of the more novel features of the site, the specific program of cool grass roots will be in succession for everyone, But the most important thing is to have your own core concept in the operating site.

As for application developers, the test comes from technical and creative aspects. For application developers, there is no similar to the construction of the site process products to let themselves "build" the application of the molding, everything needs to start knocking code from scratch. The second is creativity, in the first period of the mobile Internet, there may be a lot of opportunities for themselves, but now seemingly based on mobile terminals of various games and applications have been rotten, want to find out from it is not yet logged in territory is how difficult. All right, grass Gango is talking nonsense again, let's do something practical.

Or that is said to be rotten truth: subdivision, small and fine. In fact, entrepreneurship comes from the life, this reason everyone knows, the key point is that we have to find in the life of certain specific groups of people's specific needs, I believe that there will be many ideas have not been discovered, this is our opportunity. To give a simple example, for a family of cars, they always care about their cars, such as when to do maintenance, when the gasoline, how many kilometers this month, how much petrol, and so on, we can do an application, let them record the maintenance cycle and refueling volume and time to remind users when to do maintenance , when the refueling, so that the user's car profile at a glance.

Said so much, nothing more than to engage in application development of children's shoes can be found in life from the creative, truly so-called subdivision, small and fine.

Plan two: First cottage, accumulate strength after innovation

If we say that innovation is too much brains, our vision is too narrow or our current ability to meet our innovative needs, then the first cottage, the accumulation of strength after the innovation is a good way out. Speaking of cottage, this is not the patent of our grassroots entrepreneurs, some large enterprises are doing such things, such as XXX company, we all understand.

Rely on the way of the cottage to start, for the external impact is that our products and other tens of thousands of similar products have a considerable overlap, homogenization of the phenomenon of the Internet industry to the negative. But standing in the grass-roots entrepreneur's point of view, these are not the main, we are not so great, first let oneself start first, and then for the industry progress to make a contribution to social progress. One of the advantages of doing a cottage is not afraid to be people cottage, but the more serious problem is that we do a cottage, it means that we may be thousands of homogeneous products competition and challenges. This is not a problem, for our grassroots entrepreneurs, our goal is not millions of thousands of days visit, we have to do is to fill our belly first, and then strive to earn a little more so that we can have enough savings, thus for the future to do the groundwork for innovation.

For grassroots entrepreneurs, the cottage has two roads to go, the first is to pay attention to some of the more popular sites, we can deliberately to imitate, if done well, but also with the site a cup of soup. The second is to analyze their actual situation, according to their own expertise to plan a site, then is the establishment of the station and promotion, in fact, this is inadvertently the cottage, the existing site will certainly have similar products with us, and as for we should be based on their own expertise to plan and build the station, in the grassroots evolution of the second chapter has been detailed analysis to the Here is no longer to repeat.

As for the cottage, not simply install the program, set the template and the use of mass mail, forum promotion, such as blind behavior, before doing should have a reasonable planning, to know, our ultimate goal is to firmly heel and bigger, so we have to comply with the back and forth, step-by-step principle. To be specific, if we simply run a site that is not too innovative, it's hard to make it bigger, so I don't want to make money as the ultimate goal of the first site, we should consider is, in the first site bigger, how to plan a site, so that the first site can be successfully driven by the new site, This is called the flow integration and transformation process.

An obvious example is that, in general, some portal sites do, will be supporting the establishment of the corresponding forum community or electronic mall. To cite an example, some Web-disk sites will be on the resource download page with the web game ads, and these web games are mostly their own operations or with the game company transport, this is the flow of integration and conversion of the typical, we have to do is the flow of deep processing, the old station to drive the development of new stations, so as to maximize the realization.

Cool grassroots think, relying on the old station with the new station way to do a batch of websites, you already have enough flow resources in your hand, your income will be very considerable at this time, you can consider doing some more creative things, I believe in the process of doing the station children's shoes have more or less already have their own ideas, This is the best time to realize your ideas, and if your energy and skill levels don't meet the needs of new projects, you can even hire talented people to help you.

Writing in the end: What grassroots entrepreneurs should know

Here we are not talking about the techniques of what the program is, let's talk about the spiritual aspect of the content. Even if we are grassroots entrepreneurs in the initial stage of capital and technology is how the lack of congenital conditions is how the lack of, but we can still do very well, believe that grassroots brother, after all, so many grassroots entrepreneurs successful example of the present, Even a lot of grassroots entrepreneurs eventually hit the internet companies in strength enough to challenge some large enterprises.

When we first entered the field of the Internet, we all thought that we could make a huge amount of money in the Internet, and in a few years we could become the overlord of the party. But after entering the internet, all sorts of setbacks, all sorts of difficulties let our enthusiasm start to cool, so that we mistakenly realize that the achievement of these great goals is completely impossible, so we start to stop, and even the contents of the site are lazy to update, or that sentence, do not give up at least just wireless proximity to the origin, To give up means to return to the origin, to maintain our enthusiasm and executive power is important, than what we call the program so-called skills called the idea of more important.

Grassroots is very hard, and the tears of blood and sadness is only our grassroots entrepreneurs can understand, but the strong do not go to people tell their own hard work, this is the weak. The strong should endure the tears run, to reach the end, we have experienced the sadness and tears will eventually be told. Also as grassroots entrepreneurs, cool grass roots will be with you, "grass-roots Evolution" series is coming to an end, objectively speaking, this is not a complete work, and even have individual typos, "grassroots evolution" is a part of our grassroots entrepreneurs own works, and the rest of the work, Will be by our grassroots entrepreneurs in the actual combat process with our valuable practical experience to write down, also hope that the brothers can often come to cool grassroots network stroll, together to exchange our entrepreneurial experience, and finally, the grass Gango to the end of the Qin Dynasty peasant uprising generals of a sentence ended this article: princely will be better than a kind of?

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Grassroots Evolution (ii): Your goal is, million?

Grassroots Evolution (iii): The user's sense of belonging and ownership, do you do?

Grassroots Evolution (IV.): What do you need? What do you have?