Great changes in market environment Big data test for household appliance enterprises

In the Internet revolution, consumers in the entire product sales and use of more and more important position, through large data to consumers, will make the whole industry more prosperous development, will bring consumers a better experience.

In Tuesday, Zhaohua, chief editor of the Entertainment Weekly in the South, caused a stir. This short microblog says "Haier letter, she does not and magazine hard as friends." A screenshot of the posted message shows Haier said, "as a result of my group strategic adjustment, up to 3721.html" >2014 year January 18 Haier and the name of the brand magazine hard wide advertising media business no longer occurs, such as a product line occurs hard wide business, by the operator to pay the bill, Haier will not pay for weeks to know. ”

A stone stirs up thousand layers of waves. Contacted last week at Haier's internal meeting, "the helm" Zhang said in the future of the Haier, no user of the entire process of the best experience of products should not be produced, no value of interactive platform transactions should not exist ", the outside world of speculation, there are discussions that" Haier became the first to give up the magazine hard wide, to the new media advertising traditional household appliances enterprises ", There are discussions on "the way forward for traditional media" and also on "whether or not Haier's approach is radical", and so on.

Although then Haier explained that is one-sided interpretation, Haier is not completely give up the hard wide, but Haier's internet transformation has attracted more attention from outside.

In fact, not only is Haier, traditional home appliances enterprises in the market environment is a huge change, as Zhang said, "Now in the Internet era, the external changes very quickly, if you still pursue the traditional era of enterprise equilibrium is to die, this era will throw you away", Worry about being thrown away by the era of home appliance enterprises in recent more than a year to talk about is the "internet thinking", they hope to be able to transform themselves through this armed to better adapt to the changes of the times.

In the wave of the Internet transition, the "Big data" is a noun that is often referred to. More than 30 years ago, the famous Futurist Toffler in the third wave of the book, the big Data enthusiastically praised as "the third wave of the CLS movement", nearly five years, large data has become the Internet industry and even the most popular vocabulary. It's like a research agency that defines the big data, this is a new processing model in order to have more decision-making power, insight and process optimization capabilities of the vast, high growth rate and diversified information assets, home appliances Enterprises also want to be able to own, master and use this kind of information assets.

In fact, some home appliance companies have begun to try, but it still looks very shallow, very elementary, like the second half of last year, the home appliance brand announced that its new product innovation is based on "big data", said researchers spend a lot of time on data collection and processing, how many times, how many families visited, Investigated the number of details needed. Whether this is true or not, but the direction of industry development is indeed so, like last week, "China household appliances Industry Big Data Summit Forum", China Electronic Video Industry association, Vice President and secretary General Bing said, in the Internet revolution, consumers in the entire product sales and use of an increasingly important position, Research on consumers through large data will make the whole industry more prosperous and will bring consumers a better experience. Allwin Consulting President Shing that the future large data should be divided into four major sectors, one is the large transaction data, that is, the end of the transaction results, the second is a large interactive data, by the exchange of interaction between the parties generated; third, large behavioral data, know what consumers want; four is the big operation data, enterprise operation process.

However, it is not easy for home appliance companies to embrace "big data" first, the data precipitation and accumulation is not a short time can be completed, enterprises need a certain means to transform data; Secondly, large data is not equal to useful data, enterprises need to have the corresponding professional ability to analyze, judge, filter data, To obtain the real useful analysis and conclusion to the enterprise. Facing the big data of the examination, how to solve their own needs and "money", is the appliance enterprises need to think. Chan