Great popularity of domain name knowledge

What is a domain name?

Technically, a domain name is only one way to solve the problem of address correspondence in the Internet. It can be said to be just a technical term. However, because the Internet has become the world's people's Internet, domain name has naturally become a social science term.

From the social science point of view, domain name has become an integral part of Internet culture.

From the business sector, the domain name has been hailed as "Enterprise's online trademark." No enterprise does not value its own product identification-trademarks, and the importance of domain names and its value, has been recognized by enterprises all over the world. March 1998 One months, the world registered 179,331 universal top-level domain name (according to the information of billion Fung Network), the average daily registration of 5,977 domain names, 25 per minute! This record is growing at a rate of 7% per month. China's domestic domain registration number, from the end of 96 accumulated more than 300, to November 98 soared to 16,644, the monthly growth rate of 10%.

Why register a domain name?

Internet, the darling of the information age, has come out of swaddling, for more and more people know, E-commerce, online sales, online advertising has become a focus of business attention. "Surfing the Internet" has become a mantra of many people. However, in order to create a server on the Internet to publish information, you must first register their own domain name, only have their own domain name to allow others to access themselves. Therefore, domain name registration is the basis for establishing any service on the Internet. At the same time, due to the uniqueness of domain name, early registration is very necessary.

Why not mention the domain name than the trademark is registered more headaches?

Since the domain name and trademarks are unique within their respective categories, and, with the development of the Internet, from the perspective of corporate image, domain names in a sense, and trademarks of the imperceptible contact. Therefore, it has certain common characteristics with the trademark. Many enterprises in the choice of domain names, often want to use and their own corporate trademarks consistent with the domain name. However, domain names are more unique than trademarks. For example: the same holder of a panda registered trademarks of an electronic group and a day of the plant appeared between the domain name registration conflict, in accordance with the "China Internet domain name registration Interim Management Measures" stipulates that two companies have the right to Panda for domain name registration, but panda.xxx.cn only one, then, In accordance with the "China Internet domain name registration Interim management measures" under the circumstances, billion Fung network according to the "first to register" principle of processing applications. A day of the plant to apply for the first panda.xxx.cn, and an electronic group in a day of the plant has been registered successfully, and the site has been opened, before submitting panda.xxx.cn domain name application, the result is that an electronic group has been unable to panda.xxx.cn as its own domain name.

From the above example, it is not difficult to see that an electronic group, although still can sell his panda brand electrical appliances, but he would never let his users see his www.panda.xxx.cn website. This is undoubtedly a pity.

The structure of the domain name

Top-level domain

The domain name is composed of two or more words, separated by the point number. The rightmost word is called the top-level domain name. Here are a few common top-level domain names and their usage:

. com--is used in commercial establishments. It is the most common top-level domain. Anyone can register a. COM form of a domain name.

. net--was originally used for network organizations, such as Internet service providers and maintenance providers. Now anyone can register to. NET end of the domain name.

. org--is for various organizations including non-profit organizations. Now, anyone can register a domain name that ends with. ORG.

The

Country code consists of two-letter top-level domain names such as. cn,. UK,. De and. JP is known as the national code top-level domain name (ccTLDs), where. CN is China's exclusive top-level domain name, its registration to CNNIC management, to. CN end of the two-level domain name for our short name for the domestic domain. The rules and policies for two-level domain names under the top-level domain name of the country code are related to the policies of different countries. You should consult the domain name registration institution when registering, ask the relevant registration condition and the relevant terms of registration. Some domain registrars provide registration of the country code top-level domain name in addition to the registration service for domain names ending with. com,. NET, and. org. ICANN does not specifically authorize registrars to provide registration services for top-level domain names in the country code.