Group buy the Battle of life and death half of the industry's top ten full sprint profit

Under Matthew's stimulus, the war in the group buying industry should be intensified, and for any site, profitability is the cornerstone of their progress. Recently, the reporter learned that five are located in the top 10 in the industry's web site in full impact on profits, for their survival and development for greater advantage. and analysis points out that if the group buying site in the first half of next year still not achieve profitability, is about to face the fate of the industry eliminated.

No profit, no play.

"We are ready to achieve a full profit in July or August this year," the song CEO of the group introduced his plan to reporters. In fact, song is a bit conservative. According to the group's internal staff, "We have the default time for profit, that is 100 days, the two quarter to achieve profitability."

In addition to determining the specific time, in order to make the site reach the target, tick group from the staff structure, pay performance assessment, advertising and other aspects of the adjustment. Song told reporters, "last year the company to Sina, Google and Baidu launched search ads, the basic stop this year."

Another group buying site staff told reporters, "the company to save costs, request the departments of the reception costs and daily expenditure as much as possible, can spend 50 never spend 100."

In fact, the reporter learned that at present, like the tick group will be profitable as the target of this year's group purchase site, there are few, in the group 800 turnover ranked the top 10 sites, the United States Regiment, F Group, glutinous rice, full and tick the group has been the profit plan on the agenda.

The US group, which had just traded 300 million yuan in March, said it would "make a profit by the end of the year". and full network CEO Feng revealed, "This January has more than half of the branch profit, the goal is to achieve the overall profit of the company in the two quarter." glutinous rice Net (Micro Bo) General Manager Shenboyang (Micro Bo) also believe that the second half of this year will appear profitable website, and sticky rice network is probably one of them.

For the first camp to buy the site of the pursuit of profit, song that this is the industry's return to rational performance, this year can not see the volume of trading on the hero, can continue long-distance running is kingly, can not profit can only be out. In this respect, Feng also said that "group buying this year not only competition efficiency, but also compete for profit."

Industry profit after 2013

"F Regiment at present is very close to profit, however, from the whole group buying industry, although the group purchase from the business model is bound to be profitable, from the internal operation and market situation can also be the basic judgment of the profit trend, but at present there is no profit opportunity." "F Deputy President Winging told reporters:" Group buying industry's overall profitability should be in the market after the integration, I estimate should be 2013 years later. ”

Why is the group buying site so eager to profit? Industry insiders said that after the experience of burning money, layoffs and other issues, the investor is currently a high demand for group buying, the site must come up with a beautiful transcript to be possible to obtain capital support, the capital side will no longer like the previous only to pursue the scale effect and do not care about the Maori.

and "for the top of the site, if not to achieve profitability this year, will face group purchase mergers and acquisitions, integration and other difficulties." E-commerce expert, leisurely network CEO Li Daishan said. It is noteworthy that the recent net will buy business outsourcing, and litters group (micro-BO) joint operation, seems to be one of the signals of mergers and acquisitions. Du Yinan, 24-coupon CEO, adds that although consolidation is difficult, group buying will still take place within months, and the driving force of integration is from the capital side. Commercial newspaper reporter Wei/wen

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