Group buying business to promote the mass line of merchants net

Group buying business led to a huge line of merchants net. Yesterday, the Yi-chi think-tank released the "China Group buying Industry Trend Development Report 2012" shows that last year, China group buying market trading scale of 23.7 billion yuan, in the mode of the driving of about 1.08 million merchants to participate in group buying, realize the network marketing. Analysts point out that with the development of group buying mode, the proportion of internet marketing of the future service business will continue to rise.

It is understood that last year, China's Internet users breakthrough 500 million, of which the net purchase users nearly 200 million, group buy users reached 64.65 million, the use rate increased by the end of 2010 up 8.5% to 12.6%. Group purchase users annual growth rate of up to 244.8%, become the second fastest growth in the network services.

Analysys International analyst Shou sent that the future group purchase Enterprise development model is divided into local life service provider mode, buy Mall mode, flow integration platform model three kinds. Which serves the traditional business of Internet (localized e-commerce) will be the core of group buying mode. From the 2011 transaction data, the traditional services business brought about 50% transactions.

Industry insiders said, this one of the catering industry, the proportion of the electronic business will continue to increase. China's catering industry earned 2,054,330,000,000 yuan in 2011, according to data from the National Bureau of Statistics. At the same time, easy to view data show that the same period group buy catering industry income of nearly 5 billion yuan, accounting for the overall market share of 0.23%, is expected to 2012 catering E-commerce ratio will approximate 1%.

Reporters in a number of group buying site found that the catering category group buy products accounted for the first place. In this respect, Shou said that the 2011 annual group buying enterprises to the catering enterprises have a comprehensive approach, almost covering more than 90% of the size of the merchant, most of the merchants have to buy the model has a preliminary understanding of the future from the understanding of the real net service business proportion will continue to rise.