Group buying industry encounter a trust crisis, to reshape the credibility of what will encounter difficulties?

Guidance: The State Administration of Industry and Commerce issued a standard network group buying, unlicensed operation, false promotions, Overlord terms such as group purchase chaos will be strictly regulated. Business sector "Liang Jian" group buy chaos, how to implement the details, and strive to charm? Group buying industry encounter a trust crisis, to reshape the credibility of what will encounter difficulties?

BCC, Beijing, March 15 (Xinhua) According to the economic voice of the "Central wide Financial Review" reported that the Chinese Consumer Association, a new report showed that last year (2011) Network Group purchase has become a hot sales complaints, the number of complaints ranked top 10. In response to this phenomenon, the State administration of Industry and Commerce yesterday (14th) announced a special "on the strengthening of network group buying management activities of opinion", to the network group buy chaos like "Liang Jian."

Believe that a lot of friends like online shopping is not unfamiliar to "group buying", many times, online buy a movie ticket can play 50 percent, some food and beverage coupons, or even marked as long as the cost of a dollar to eat the original price of dozens of yuan, hundreds of a meal. This kind of promotion is really attractive, at the beginning it is also true that someone picked up the cheap, but when the group buying a gust of wind-like, after the incident also followed. A lot of people found that the purchase of the business of the fishy. For example, group buy low price is only a trap, price outside the price, merchandise returns and exchange difficulties;

Up to now, will be held today (15th) evening CCTV 3 15 party received a variety of clues, online shopping complaints volume top. Complaints focused on the sale of fake and shoddy goods, network shopping after-sales service can not be guaranteed and so on. In Zhongxiaoxie's statistical report, the number of online group buying complaints also ranked among the forefront of various complaints.

The State Administration for industry and commerce in the future to standardize network group buying will focus on several aspects, first, it is stipulated that the group buying site must not operate without a license, and secondly, to stipulate that the group buying website itself becomes the gatekeeper of service and quality; Third, we must resolutely investigate and punish the "Overlord contract"; In addition, it also stipulates to protect consumer personal information, guarantee the right to return, standardize Lottery and other promotional activities.

There are data shows that as of last June, China Group purchase site reached more than 5,300, can be said to be "thousands of melee" situation. Due to the fierce competition in the industry, from the second half of last year, the original piece of the network buy a booming market cooling quickly. As of the end of last year, there are more than 2000 small group buying website closed, group buying industry "winter" coming. In the disorderly market competition, the network buys the industry itself also to carry on "The Big Shuffle", at this time, the related Management Department promulgated the normative opinion, should say is the right time. Economic voice of the special commentator, China Electronic Commerce Association Network Marketing Committee expert Shing published his views.

Group buying is not unfamiliar to many people, is now in the field of consumption is a fashionable thing. It is also a kind of "import", which originated from abroad.

Gong Platinum: Group purchase in the United States its originator called Groupon, the site was established in November 2008, with 7 months to achieve the profit, and in less than 1.5 of the time, the value of up to 1.35 billion U.S. dollars. This gust to the domestic after, in 2010 first is the United States regiment nets first pushed out, since 2010, the first group buy online, less than two years time, China's group buy more than 5,000, the development is very vigorous.

Group buying has just been a tropical storm in the Chinese market, and there is a cold snap. Gong Platinum Analysis of three reasons.

Gong Platinum: The first aspect, group buying business model threshold is relatively low, as long as there is a website, or even spend dozens of dollars to buy a template, to build a website can start to do group buying, so that the competition is very fierce, there will be more than 5,000 group buying sites to compete in the market together. 2nd, in the actual operation of the process, group buying in some kind of buy more false, and in some service groups, such as doing some beauty service category, it's invisible consumption more, seriously hurt consumers. The third aspect, from the overall view, the concept of the business model of group buying is better, financing is also easier, so the general is burning money, excessive competition causes the whole industry to do worse, more and more confusion.

The State Administration of Industry and Commerce issued a standardized network group buying advice, the provisions of the content is very detailed, including the standardization of business license, curb the Overlord contract and so on. If these provisions are implemented, can the basic purge of the network group buying market chaos? Shing says the idea is plentiful, but the system is very bony.

Gong Platinum: On the strengthening of network group buying business activities of the views of six major aspects, 1th, group buying site must not operate without a license, this is a commonplace issue, as a business site, it has ICP operating license is the basic requirements. The second, the group purchase website Gatekeeper, this in the operation is very difficult. Standards are difficult to determine, and there is no corresponding measure of punishment.

Group buying website should strengthen its own supervision and push quality group purchase

Many group buying sites are also aware of their own problems, that the establishment of business integrity is very important. Group buying website Litters announced that to set up millions of consumers ' rights and interests guarantee gold, promised to consumers in the face of the problem of timely payment. In other words, group buying sites are willing to pay "first payment". Shing that the "first pay" system is quite valuable.

Gong Platinum: Alipay, Taobao used to pay this way before, greatly reducing the consumer's distrust, a good promotion of e-commerce development.

Some insiders say that group buying sites are now generally facing a crisis of trust, it is difficult to reshape trust. Shing said that the group purchase site should be in many ways to do a good job market.

Gong Platinum: The first, our group buying market to introduce a concept of quality group purchase, should be dozens of kinds of large enterprises, formal enterprises to targeted group buying. 2nd, "First pay" is a good way, but this is not enough, if the purchase or consumption in the process of some dissatisfaction or some of the deceived situation, can be insured with the way to compensate, so on the one hand will increase consumer spending determination, on the other hand, the business is also a good spur and supervision. 3rd, advocate to participate in group buying merchants to participate in the Conscience group purchase, because the social internet everyone's eyes are also bright, only businessmen from their own, pay attention to their reputation, in order to market together.