Group buying industry still have spring?

Simple imitation can only bring a momentary profit, business model innovation and information technology development closely combined to change the group buying industry "high input, low output" development routines. In addition, should strengthen the service consciousness, the competition between the group buying website, the most fundamental still is the service quality competition.

Spend ten or twenty dollars to watch a movie, dozens of dollars can eat two hundred or three hundred yuan of the original meal ... This is the real benefit that the net buys brings to the consumer. It is these benefits, so many people have a strong interest in group buying. "Do you have a regiment today?" has become a very popular online advertising words.

Since March 2010 the United States Regiment online since the network, China's group buying sites have mushroomed growth. According to the independent group buying Navigation website "Regiment 800 NET" publishes the data, 2011, our country buys the total market transaction amount amounted to 11 billion yuan, achieves the annual growth 550%; there are more than 300 million people participating in group buying consumption, In accordance with the annual average discount of 36 percent, group purchase for consumers to save more than 19 billion yuan in expenditure, and the previous year this figure is only 3.4 billion yuan.

In the process of the group buying industry entering the fast development channel, the problems in its development should be paid more attention. 2011, China Group buying industry has been exposed a lot of shady. For example, individual group purchase website unilaterally cancels the order, manipulates the page to buy the number, sells the counterfeit goods, specially earns "forgets consumes" and so on. Hidden in the low price appearance of the various problems, quietly evolved into group buying industry "unspoken rules", the mission to buy the industry's credit and reputation gradually declined, consumers to buy more complaints, which for the industry's norms, healthy development is very unfavorable.

The rise of the network buys, is regarded as the modern information industry and the service industry mutually fuses the development the typical case. Network group purchase with the help of the Internet platform, will have the same purchase intention of the scattered consumers together to buy large quantities of merchants, in order to get the most favorable prices. On the surface, the group purchase site is only part of the commercial wholesale function from the physical store to the network platform. But this sales channel conversion, but for both supply and demand to build a convenient channel of information communication, to enhance the bargaining power of individual consumers, and eventually formed a website commission, consumers have concessions, businessmen earn profits of the common win pattern.

Because the entry threshold for group buying sites is very low, when people find that group buying site profitable, they have entered this field. The experts even described 2010 as the "brutal growth period" of the domestic group buying industry. A large number of capital injection, is able to promote the network group buying industry booming, but with the "nuggets" constantly increasing, competition is increasingly fierce, group buying site can only make a meager profit into the operation of the promotion. "Wool out of sheep", group purchase website operating costs increased, can only be reduced to consumers, and even through drilling industry supervision is not in place to profit, resulting in the quality of products and services repeatedly problems, so that users of consumer enthusiasm to reduce. In addition to the same quality of group buying sites intensified competition, just started the group buying industry immediately into the elimination period.

As a whole, as a new and popular consumption model, the group buying industry through the way for consumers to bring benefits, can stimulate consumer desire for consumption, conducive to stimulating domestic demand growth. In the industry development is not standardized, the industry competition white-hot background, is experiencing the development of cold winter group buying industry, how to usher in the next spring?

For group buying enterprises, first of all, we should adhere to the innovation of business model. Simple imitation can only bring a momentary profit, as the homogenization of competition intensifies, the market cake will slicing smaller. Only by constantly combining the business model innovation with the development of information technology can we change the development routines of "high input and low output" in group buying industry. Secondly, we should strengthen the service consciousness and improve the service level. The competition between group buying sites, on the surface, is the competition of capital and products, but the most fundamental is still the competition of service quality.

The relevant departments should also make full use of the group buying industry is in the elimination of the integration period of opportunity, through the market access, operation supervision, protection of rights and other aspects of exploration, accelerate the establishment of effective regulatory measures to promote the healthy development of group buying industry.