Group buying site is who is the world how to do a good buy net

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

King yesterday to share with you the entrepreneurial story of Wang: "The entrepreneurial process of the Wang: school, Rice, home, the United States Group Network," Today King will and you analyze the group buying site in the domestic development situation, as well as the prospects for development. If you have different opinions, please leave a message behind this article. Group buying mode in the domestic development of the relatively early, the most successful commercialization of the fence net, at that time by the home market group buy a sudden fire up. Recent Group buying site compare fire, mainly because Wang in March this year to the United States Groupon Web site model Copy to China: American Group Network, launched in the United States, Zhongguancun, several entrepreneurs have launched a pull-handle nets, F group, etc., a few months in the domestic birth of a large and small hundreds of group purchase sites, There are people to do a group purchase site navigation, a time group buy popular in China.

Building Materials Home Class group buying mode

Why is the group buying mode fire?

In fact, group buying mode has always been very hot, just did not show up on the Internet. In the domestic traditional industry has a lot of buying opportunities and successful group buying mode, for example, our most common "unit edible Oil", "house purchase Group" and so on, before a senior internet venture capitalist and King said his view of the group buying mode, then is 2008, the exact words are as follows: Group buying mode will not be lasting development, Because it's hard to find a product, not only can you ensure your profits, but also to meet the needs of the business, while also able to find the people interested in this product, and this crowd needs a certain number, these conditions at the same time to achieve more difficult, so the group buying model is not suitable for continuous management is not suitable for venture capital. King at that time although agree with this speech, but the group buying mode or more optimistic, because King think group buying mode can give consumers more space.

Kai-Fu Lee at the 2010 China Webmaster Conference speech

In the last part of the Chinese Internet Webmaster Annual Meeting, Lee Kai-fu, an innovative factory, published his own view on the group buying model: the innovation plant, which was launched after a half year of research by Groupon, eventually gave up the project at home because he was not optimistic about the prospect of the model in China. Lee's reasons are three points: first, low threshold, easy to copy imitation-as long as a very small amount of money can do group buying site, some college students also started to do this kind of website; second, the difficulty of large companies, low profit margins, it is difficult to calculate can not achieve 100 million of dollars in profitability; third, businesses are hard to get repeat-users benefit But in order to look at low prices, Chinese consumers are more concerned about low prices, so few repeat customers, businesses will ultimately not be satisfied with this extension service.

These days king to group buying site for some in-depth comparison, found that the views of the two investors are very far-sighted! At present, the domestic imitation Groupon Group purchase site no less than 400, read more than 100 group buying site after the following several feelings:

First: Compare the fire of the group purchase site must be on the original basis to do the expansion, such as Word-of-mouth Network Group purchase, there are 58 of the city will soon launch the group purchase, there are several local community groups of sites. Other independent group buying site traffic low, group buy goods profit low, group purchase number and group buying quantity are very small. At present, group buying site to face the national market, small to a local market, but looking at the business situation found that uneven, can make a small amount of money.

Second, first-tier cities and secondary cities are suitable for white-collar group buying sites. Of course King This recommendation is because this model is indeed suitable for small AdSense entrepreneurship, because the cost is lower, first-tier cities and second-tier cities in some consumer markets have begun to saturation, this time will form a c2b market, if seize the time to buy words, the profit is certainly no problem. In addition, the choice of the type of goods, you can choose a larger industry, such as automobiles, building materials, decoration, and other groups to participate in the group buy must have a clear goal, such as income in 3000-4000 of the suitable to do what kind of products to buy, income 5000-7000 of what kind of buy. Consumers generally fall into two categories, one is to pay more attention to time than pay attention to money, such as senior white-collar, usually work pressure, not much time for consumption, this time can be under the line of group buying, through some way to contact these customers, forming a large pool of customer resources, and then targeted for group buying, For example, advanced cosmetics, luxury goods, health products, etc. another kind of customer is to pay more attention to money than time, such as students, just work small white-collar, the price is more sensitive, can be linked with local commercial stores to buy products, low profit but can accumulate user reputation and reputation.

Third: To do group buying needs a certain social resources. Group buying site is also a manifestation of e-commerce, the core of E-commerce is business, electronics is only a means of implementation, as small and medium-sized webmaster, in addition to do the technology must have a team to carry out business expansion, if their own social resources are not very good, just start to buy products price advantage will not be very large, Profits will not be very high. If the social resources are good, can be targeted to do some bulk group purchase, direct and factory cooperation, for big customers, such a model can help buy the site profitable. King do not recommend college students to do group buys, because the students of their various qualities determine the direction of the development of the site, not much of their social resources, students consumption frequency and consumption capacity is not very strong, rashly into the field of buying words will outweigh the gains.

Finally, King summed up his point of view:

Group buying mode is suitable to have a certain user base and social effects of the platform, group purchase mode needs a certain social resources to do support, do a targeted large customer group.

Above just king own a little humble opinion, welcome everyone to King's blog www.365niu.com discussion about entrepreneurship and business model research.