Group purchase innovation, to meet the basic needs of human applications

Source: Internet
Author: User
Keywords Groupon group buying buttons innovation different

It is not a good mode to continue the group buying.

Group Purchase mode of problems: 1, for consumers, product/service quality, after sale can not be guaranteed, on the platform, the need to accept consumers, business complaints and other negative factors, to businesses, the need to accept the customer's challenge and the market for their own challenges, as well as other uncontrollable factors. 2, group buying mode has little threshold, easy to be copied.

The obvious difference from the fiery domestic battle is that Groupon is well aware of the problem and is looking for a change that will launch a new application in April Grouponnow,groupon hopes the app can change the time and the way people choose to eat, shop and play.

Grouponnow is fundamentally different from Groupon's current daily shopping business model. When a user opens his or her smart machine application, present in front of them are two buttons: I'm hungry (i ' m hungry) and I'm bored (i ' m bored), after clicking on any button, the program will provide a list of daily transactions marked with detailed time according to the user's location.

When the user clicks the "I'm Hungry" button, the handheld terminal uploads the user's location to Groupon's server, and the server sends the choice of restaurant content near his location to the user's terminal.

It's 11 o ' time, it's dinnertime, Groupon founder Mason picks up the phone and clicks on the "I'm Hungry" button, Grouponnow told Mason, crossing the bridge across the Chicago River to the other side, with an Asian-style restaurant with a 20-dollar lunch being promoted at a price of 12 dollars, while heading north for a block, A café is also selling 60 percent of 10 dollars in food, or 6 dollars. All information makes it clear that this discount is valid only for a specific period of time, and that the discount will not take effect until the restaurant has a vacant seat.

Mason then uses his mobile phone to confirm the order and buys 8-dollar discount coupons for Asian-style restaurants on Groupon's website. This business model allows Grouponnow to connect the yellow pages, valpakcouponpacket and millions of price-sensitive customers.

Groupon now is another attempt by Grouponnow, and Groupon wants to make its business model as hard to replicate as possible. It tries to make the mass consumer market and consumer's consumption time seamless docking. This attempt, grouponnow not only wants to change people's meal time, he also wants to embed each merchant and consumer's daily life further. "At the end of the day, what the user eats at lunch will be determined by what they are able to find on Groupon's site." "said Mason.

Grouponnow is different from existing Groupon in many ways. The previous business model was thus seen by Mason and the team as Groupon1.0. For example, and selling customers to try something they don't usually try, Grouponnow is now playing a role in making decisions. And unlike previous emails, customers can only log on to Groupon's web site to find the information they need.

Unlike Groupon's previous model, which can easily bring a lot of customer flows in the short term, Grouponnow can bring a smaller customer flow, but is more useful. The biggest use of grouponnow is that businesses do not need to store large amounts of inventory for peak customer flow. "If we reduce the inventory of businesses by 10%, customers will have a qualitative leap in cash flow and profitability." "Groupon President Rob Solomon said. If possible, the future of Small business logistics situation will be comparable with airlines, logistics supply and demand can be perfect docking.

But as Groupon sparked controversy, Grouponnow's ability to truly "not be Shanzhai" has also sparked controversy in the industry. Grouponnow may be technically more advanced than other group-buying sites, but it does not prevent other companies from innovating beyond their reach. LivingSocial recently on the line of their own real-time purchase system, other companies are actively in this field development. (The above content is from the news media).

In any case, Groupon has made up and perfected the problem of group buying, and in the positive exploration, the domestic group buying site should be able to some inspiration. The advent of grouponnow may also spark a "button" revolution in the mobile internet era, where, one day, our basic needs may be addressed through 2 simple buttons, which He Yi that the day may not be far off.

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