Group purchase reached 600 million people in 2013

January 15 News, group buying navigation website Group 800 recently released the "2013 China Group Purchase Market Statistics Report", 2013 group purchase turnover reached 35.88 billion yuan, a net increase of 14.49 billion yuan, increased by 67.7%, industry analysis, A net increase of 14.5 billion is behind the rapid development of the mobile Internet, another outbreak.

The data show that the number of group buying reached 600 million, a net increase of 150 million people, the growth of 32.5%, the volume of the sale of the group also expanded further, a total of No. 5.715 million, a year, a net increase of 3.216 million per cent, the growth of nearly 1.3 times times.

The three major data to achieve a breakthrough behind the whole, is the mobile phone to buy new use of the scene increase and buy the overall customer unit price promotion. According to statistics, 2013 Group buy average customer unit price has been raised from last year's 46.9 yuan to 59.4 yuan, and the share of mobile phone group purchase site has reached about 50%.

After a year-long transition to the mobile end of the group buying site, group buying has been looking for a change. On the one hand, strengthen in the movie ticket, hotel travel and other group purchase subdivision industry deep, continue to expand group buying scale; On the other hand, they are constantly trying to eat online, virtual membership card and other new O2O business innovation.

Group 800 related data analysts said that the development of mobile internet has prompted group buying began to o2o deeper aspects of the expansion, and the price advantage of group purchase itself will be the mission to buy a website in the offline service industry has advantages. Now group buying has been deeply affecting the consumer's way of life, perhaps in the near future, group purchase as the core force of the service industry will play a greater power.