Group Purchase website A craziest after the Red Sea Thousand Regiment war or only 10

In the past 2010, e-commerce star is undoubtedly "group purchase" ——— as Groupon was valued by Google to 6 billion of dollars, the group buying market was completely ignited passion.

"Now there are at least 1000 domestic group purchase sites, on the scale of hundreds of." "Sohu Love Family Regiment head Ding recently to South all reporter said, domestic group buying market less than a year has become the Red Sea, Sohu Love Family group, Tencent Q Group, Taobao's poly cost-effective, are in the savings of strength, seek to be among the front-line status.

The number of group buying site in the past six months

With the success of the G-Roupon model, 2010, domestic group buying site has mushroomed rapidly growth.

Wang, who founded the country's first social networking site, was the first veteran entrepreneur to dabble in the field. The group, which he founded last March, is China's first group buying website. After that, e-commerce giant alligator Taobao to launch a group buying channel "Poly Cost-effective", the largest social networking site Renren owner Thousand Oak Group launched the "Glutinous rice Network", Sohu, Tencent, Sina, NetEase four major portals and Baidu also has launched their own group buying business.

"2010 China Network Group Buying survey report" shows that as of the end of August 2010, the domestic number of enterprises to take shape in the network group purchase has reached 1215.

In the industry, the group purchase market clear and efficient economic and profit model can not be underestimated. "At present, the United States Regiment net monthly sales of nearly 40 million yuan, covering Beijing, Shanghai and other 13 major cities, the Spring Festival before the number of stations will reach 30", Wang said, according to the development speed of group buying site, the future of supporting the listing of enterprises is completely no problem.

Sohu Love Family Regiment head Ding revealed that since June 2010 on the line, Sohu Love Home group sales every month to 200%-300% of the rate of growth. The company plans to achieve 51 billion sales in 2011, with a profit margin of around 10% to 20%. "Group buying not only provides users with a substantial discount for goods, but also provides customers with ' stereo ' marketing services."

Only 10 left after the Battle of the Thousand regiments?

Since 2010, the domestic group buying related search index has soared trend. January-May, the daily average number of searches 65,258 times, and since June-October, the daily average number of searches up to 529,696 times, a surge of 7.1 times times.

As a result of the "low technology high operation" characteristics, anyone can easily admission, exaggerated the saying is, 3,000 yuan can build a group purchase site ——— simple business model, very low entry threshold, as long as willing to stay up late, opponents of any marketing ideas can be replicated in the early hours of the day.

"This is the typical Red Sea, and you have to be ready to break your broken arms and legs," he said. "said the investment manager of a venture capital fund.

"2010 China Online Group Purchase survey report," said, from March this year to August, there have been more than 200 group buying sites quickly set up and closed down.

"Now the most afraid of is the ship to the sea, such as Tencent, Baidu, Sohu and so on, with innate channels and flow advantages." "Entrepreneurs say.

Ding said, relying on the Sohu portal matrix rich Media and user resources platform, Sohu Love family can almost relate to all areas of daily life. Now Sohu Love Home group has more than 300 partners, this year will be allied with more manufacturers.

To buy the site Low-cost kill, Ding said, buy the price, certainly than the normal price to lower, "but the ultra-low price is not love home network, nor is it a normal mode, ultra-low price will give the upstream and downstream supply chain caused great damage." ”

Kai-Fu Lee (micro-BO) is predicted, after the group buying war, more than 1000 group buying sites will only be left about 10 of the scale, can be profitable: "These 10 are divided into two." The first kind: proficient in the offline promotion, balance the interests of users, help businesses to repeat, pay attention to the quality of business integrity, the second is such as Tencent, comment network such giant alligator. The first will be marginalized by the second, unless they can innovate or create brands and create barriers. ”

Reporter Wangxiaoxing

Intern Showe