Group Purchase website operation experience share the growth course of the group network

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2010, domestic major group buying sites springing up in China's internet. All of a sudden, about the group buying network of various research reports, news reports are also overwhelming. Today, the group network to take the lead and everyone to share the operation experience of the network, and webmaster to do a communication.

The beginning of the establishment of the station, to catch the network positioning in Guangzhou to do the food, service group buy. and other group purchase site, to find high-quality business is the stability of the site operation of the security, so the beginning of our business audit is also very rigorous. So how to find quality business, and to ensure that the success rate of negotiations is relatively high? First of all, we find new businesses in Guangzhou (such as restaurants, board games, hairdressing, spa, etc.) by online and offline, and then make a comprehensive audit of the target merchants through the way of online reviews and onsite experience. such as food and beverage to audit its production, environmental health, traffic location, but also the most important quality of service. Through the audit determined to meet as a group buying cooperation merchants, began to negotiate with the merchant. Because it is a newly opened business, so the success rate of negotiation is relatively high, because group buying is a relatively low cost of promotion approach. Of course, the store location is not obvious business success rate is also relatively high.

However, after a week of online operation and promotion, we found two serious problems. The first is the speed of business negotiations can not keep up, the two market personnel running the entire Canton market is obviously feeling powerless, the daily interview of the business is relatively small. The second problem is that we rely on the original resources to bring the user conversion rate is very low, although a week down the average daily access to IP has 350,000, but the Guangzhou area users accounted for only 3%.

After a discussion, we decided to give up the line of services, directly to the electrical business, positioning in the focus on female cosmetics and the provision of body products. The change in this direction takes into account the fact that our users can cover all parts of the country and are not restricted by the culture. On the other hand, it is felt that the sale rate is relatively high for female consumers. Determine the good direction after we first investigate the network of hot products, and then learn how to identify the authenticity, and then from Guangzhou and even all over the country to find quality sources. In the investigation and collection of goods we found that the cosmetics market in a lot of imports, which we try to seek brand manufacturers or a level of agents to cooperate, but also from a number of merchants sampled back to compare. Because of the long-term development of the site, reputation is the primary maintenance of the content. So we try to take the first step, however, after the whole group buying activities have been successfully completed, because of our office location restrictions, the first phase also can not grasp how many goods, so the group by the merchant over there direct delivery past, the result appeared the merchant delay delivery, resulting in many users have waited several days before receiving the goods, This also makes us receive a lot of complaints every day. After that lesson, we understand, to provide users with services, must be by their own checks, the delivery of the line. Considering all kinds of limiting factors, finally we decided to purchase, packaging, delivery, the transport process occurred in the goods damage we also promptly give free replacement, to provide users with the most practical consumer protection. In this way we adhere to a step-by-step, from the regiment as a daily commodity, development to a daily group of three, each period of sales can reach or even exceed our expectations, one months down to 690,000 IP per day, but also the user's support and encouragement.

Perhaps our experience is still far from enough, perhaps our method still has a lot of loopholes, perhaps we come up with the experience of communication is still some obvious, but all the way, we are in the discovery of problems, solve problems grow. For the ignorance of the article, we also welcome criticism, exchange of better methods and operation of the way. This article by the www.gantuan.com webmaster feeds!