Groupon's not a city, it's a man!

According to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Groupon submitted an IPO in Thursday and plans to raise up to 750 million dollars. Groupon filed a regulatory filing with the Securities and Exchange Commission (SEC), saying the company plans to go public by IPO, with the stock trading code "GRPN".

Groupon is on the market, and a lot of people in the country are going to be very excited, IPO WOW! But He Yi wants to say, everybody mood excited friend please slow, first completes own duty is Nyaya.

At present, the domestic group purchase site a lot of problems. According to statistics, China currently has more than 3,000 group buying websites, they are mixed, CCTV, bTV have interviewed a lot of victims, such as money played in the past, the site can not find, and such as buying a group buy more than 200 dolls, described on a large size, at that time received a small value of 2 pieces of cloth dolls, similar to a lot of problems. Research company data show that the Internet's complaints volume growth rate is 68.7%, of which, group buying complaints growth rate is the fastest.

According to DCCI survey data, users do not want to buy the reason there are 4, the first is not know where to get group buying, the trust of group purchase site is not high ranked second (heard but did not buy a group) 40.8%, the third reason is worried about the after-sales service 34.8%, buy products and service quality Some worry is the fourth place. This set of data. Among the top four concerns, three were related to trust, after-sales service, product service quality, and the fear accounted for 40.8%, 34.8%, and 33.3%.

Let's take a look at Groupon again. The early Groupon to the Netizen group purchase for the operating selling point, its characteristic is to push only one discount product every day, each person daily limit pats once, the discount product must be the service type, the service has the regional nature, the line sales team scale far beyond the line team. It is a combination of E-commerce, web2.0, Internet advertising and offline mode.

Here is to note that only a day to push a discount products, and the number of limited purchase, the product must be the type of service, but also the cooperation of the regional business, qualification, service level and scale have a certain assessment, and other offline sales team far more than online team. The copycat of domestic Groupon, whether it is the United States or 24 coupons, whether it is a large group purchase site or small group purchase site, group buy less than 2-3 items of goods or services, more than dozens of products and services, can not see, buy goods from snacks to sauna, from film tickets to golf, Merchants from large brand agents to small roadside stalls, mixed.

Groupon is not exactly the same, and Groupon is looking for change and promotion, whether it's a consumer complaint, a business complaint, or some skepticism about the group buying model.

It launched a new app called Grouponnow in May, and Groupon hopes the app will change the time and the way people choose to eat, shop and play.

Groupon now is fundamentally different from Groupon's current daily shopping business model. When a user opens his or her smart machine application, present in front of them are two buttons: I'm hungry (i ' m hungry) and I'm bored (i ' m bored), after clicking on any button, the program will provide a list of daily transactions marked with detailed time according to the user's location.

When the user clicks the "I'm Hungry" button, the handheld terminal uploads the user's location to Groupon's server, and the server sends the choice of restaurant content near his location to the user's terminal.

At this point, Groupon has become a payment channel, you can always buy a variety of businesses through the mobile phone promotions, and timely access to services from the offline. For example, walking along the road to see a hamburger shop, and found that Groupon has its promotional, it can be timely mobile phone payment, and receive promotional burgers.

Groupon now releases more from users, the merchant's angle carries on the consideration, as far as possible gives the user the good experience, the convenience user life, enables the merchant to provide the product or the service according to own service or the commodity, and uses the new application mode and so on lbs to combine with it, satisfies the market more personalized demand.

Let Groupon so for users, for the sake of business, is a group of truly in-depth understanding of the market personalized demand, a team of good service-minded group buy collar soldiers, it is they so attentively exploration and development of group buying, just make group buying swept the whole world.

Groupon is on the market, but it's not about money, it's a group of people who do their own shopping.