Guangze agriculture across the development of brand operation of the three Qin

Shaanxi's first agricultural enterprises in Shanghai equity Trusteeship Trading Center listed a little winter warming yang shines in Shanghai, the stock exchange inside and outside the bustling extraordinary. December 15, Shaanxi Guang Ze Agricultural Science and Technology Management Co., Ltd. is officially listed in Shanghai Equity Custody Trading Center, becoming the first enterprise of Shaanxi Agricultural enterprises to be listed in Shanghai Equity Custody Center. Company chairman Sun Cunbao said: "This successful listing, is a new milestone in the capital market, our Guang-ze agriculture and Shanghai Equity Trading Center to carry out deep cooperation, the Shanghai International Financial Center resources and the development strategy of the broad-ze agriculture, leveraging the multi-level financial market to provide adequate financial support, Guangze Agriculture will realize rapid and leap-forward development. With a new hope, new impetus, a new journey, Guang-ze agriculture listed after each step will go more down-to-earth, more exciting! Innovating mode to cultivate the competitiveness of the core products wide-ze agriculture was founded in 2008, the registered capital of 10 million yuan. Is the cultivation of agricultural products, research and development, sales, agricultural development and management, sightseeing agriculture and barren hills, exploitation and utilization of wasteland, sandy land and saline-alkali soil, walnut research and development, promotion, planting and other core projects, run high-end organic agricultural products, eco-tourism industry, eco-agricultural development company, under the jurisdiction of the East Lake grassland Ningxia Zhongwei Grand Hyatt Hotel, Qin and Han New Town Guang Ze City Farm, Pucheng County million mu organic walnut production base, the bell walnut seedling base, red love Apple seedling base. In recent years, Guang ze agriculture in accordance with "scientific and technological innovation, cultivate the core products, strengthen the cooperation of the Institute, and seize the high-end technology, the company has always focused on the scientific and technological innovation of the agricultural industry, promoting the health industry's core competitiveness is the company's strategic objectives, adhere to the Prudential Line, the return of the community as the company's business philosophy. Adopt the industrial mode of "Government + Company + Research Institute + farmer Specialized Cooperatives", develop modern characteristic forest industry, combine the advantage of agriculture and forestry industry and capital Operation perfectly, ensure good economic, social and ecological benefits. The company has won the "National High-tech Enterprises", "Shaanxi Province agricultural industrialization Key leading Enterprise", "Shaanxi province Agricultural Science and Technology Enterprise", "Shaanxi province famous trademark", "Shaanxi province famous brand product" and so on many honors, was awarded the AA grade Credit Enterprise by the Chinese Agricultural Development Bank Shaanxi Province Branch. Guangze agriculture in the original competitive advantage on the basis of fission-type development, enhance dynamic competitive advantage. This successful listing becomes a new starting point for Guang Ze's work, which marks the integration of Guang-ze agriculture into modern management concept, which has taken a substantial step to enhance the enterprise management level and product competitiveness. Spanning development and nurturing brand operation cohesion today, Guang-ze agriculture, such as round the sun, rising in the Three Qin Earth. The company has gradually developed into a collection of scientific research, production, sales, technical services in one, with a certain scale of standardization, professional agricultural technology companies. The construction of urban farms is a big "bright spot" of Guang-ze agriculture. 2013, the company in the vicinity of Xianyang International Airport Weicheng District Zhengyang Street Office, investment in the construction of the Qin-han New Town Guang Ze City Farm, covers an area of 150,000 square meters, is expectedTotal investment of 150 million yuan, is a set of Qin and Han history and culture, Guanzhong customs, peasant life, to eat, live, play, reward, in one of the "urban Farm" theme park, leisure and entertainment, the best place for vacation, but also team development, collective tourism, quality education, the preferred base. The project is composed of seedling cultivation area, cultural experience area, green dining area, recreation area and scientific research education Area, which has its own characteristics and splendid features. Guangze City Farm is based on the characteristics of Qin and Han dynasties, starting from innocence, return to nature, to create a level, have fun, with historical and cultural connotations of the farm. Ancient trees, old wells, gardens, bridges, water, farmhouse, the original handmade workshop, highlighting the traditional Chinese farm culture, green water, green trees, poultry, the formation of a strong poetic farm; sheep baa, New, rooster, dog bark, spectrum on the farm Natural Symphony; Melon Lotus Pond, water wheel stone, thatched cottage fence, Lam Bamboo, Plank Road Pavilion, To make quaint farms more charm; here is a side of the Pure Land, is a leisurely home, is a purification of the soul of Xanadu, is a return to nature, cultivate the temperament of life station. Mu Standardized Walnut Garden is the second largest "bright spot" of agriculture in Guang Ze. Pucheng County is located in the town of Sunlight Village, the project total investment of 49.9151 million yuan, construction scale of 10320 acres, of which: High-quality Walnut garden 10000 mu, modern nursery seedling cultivation Center 300 mu; walnut production and deep-processing Center (Office, processing, living area) occupies 20 acres. Plan to build walnut research and Technology Center research Building, walnut fruit storage, dried fruit, walnut oil and other products processing workshop and auxiliary building 12000 square meters. After the completion of the project, one can form 10000 acres of high-quality walnut standardized base, the walnut direct economic benefits of 120 million yuan, Deep-processing products sales income of 232 million yuan, is expected to comprehensive social benefits of more than 350 million yuan. Enter Ningxia Desert to build the East Lake Grassland tourist area is the third big "bright spot" of Guang ze agriculture. is located in the desert Geological Park in Alxa World, northwest corner of the park, 22 km from Zhongwei, Ningxia, 18 kilometers away from Xiangshan airport. Total area of 3.16 square kilometers, scenic area convenient traffic, pleasant scenery. East Lake grassland facing the East Lake Oasis, backed by Tengger Shamo, here is the world of sand, but also the paradise of water. Here is the lake and sand of the romance, here is the sand and lake encounter, the desert surrounding the lake, forming an incredible natural landscape. Tea mellow, horse milk wine is crisp, the hands of mutton is a natural green healthy food, pastoral vegetables, Gobi game, Mongolian long tune sonorous melodious, away from the hustle and bustle of the city, in yurts relax and put down. Scenic areas also have their own beach cars, desert surfing, sand, horseback riding, camel riding, boating, desert adventure and other recreational projects. In the construction of East Lake Oasis at the same time, the company also built in the Zhongwei city in Ningxia Zhongwei Grand Hyatt Hotel. Strong listing to form the enterprise development to help push the listing activities after the end, the reporter in Shanghai Equity Custody Trading Center Hall, met Beijing Jin Hufeng Investment Management Co., Ltd. Deputy general manager Zhou, he said: "Listed is Guang ze agriculture bigger and stronger, standardized operationThe best choice. First, in terms of talent motivation, through the implementation of equity incentive to the management and core staff, effectively solve the problem of enterprise and employee benefit allocation; Secondly, through this way, the enterprise needs to raise funds to build a platform for sustainable financing of enterprises; third, it can enhance the brand value of enterprises and market influence, Q version is a symbol of honor and strength, but also the best guarantee and maintenance of enterprises; the Forth, it is advantageous to the enterprise to carry on the scale development, the establishment effective reasonable legal person management structure, realizes the supervision power, the execution power and the decision-making power mutually checks and balances; The enterprise obtains the long-term stable capital Fund, discovers the enterprise the value, realizes the enterprise equity value increment. Jinhui Fung Company as the recommended agency for Guang-ze agriculture, for small and medium-sized enterprises to provide the opportunity to butt the capital market, to become corporate image, financial institutions to release financial products, investors mining high-quality Enterprise Bridge, for the development of enterprises to form a powerful help thrust. "From Shanghai back on the road, we deeply feel that Guang ze agriculture successfully listed, for Shaanxi Agricultural Enterprises put forward new development ideas, made a new example." Looking to the future, urging people to forge ahead, Guang-ze agriculture through the hanging will become the leader of the agricultural industry in Shaanxi.