Guo changed product manager? Suspected "video videos • Small age version" app exposure

Le video app icon, boot map, home brand logo and so on top of the "small time" elements of the recent, reporter found on the internet, there is "small time" fan hair Weibo said, music video app icon, boot map, home brand logo, etc. above all are "small time" elements (such as above), "small Age Are you going to have a "fit" with the music video? Coincidentally, recently also has the internet personage to explode the material, the music sees the video app extremely it is possible for the "small age 3: The era of the Golden Age" to do customized products, which may appear "Small time 3" "Exclusive cut video" and so on, and the behind-the-scenes boss is "small time 3" director Guo. Guo boss really want to discard the text from the "net"? or is this just for the new film "Small Time 3" of the publicity hype? Let's review the previous marketing events of Guo's boss. As we all know, Guo is not only a talented writer, but also a creative genius in business marketing. The whole body is the drama of Guo, from 2012 onwards, led the "small times 1" and "small times 2" all the way, social marketing creative constantly. First, the publisher's database, "small time" there are more than 100 posters and stills, more than the general film to several times, all kinds of crazy bombing. Then the movie premiere turned to the big ladder, fans dressed up to the cinema, the scene issued a novel, Le Vision set-top box, starring image badge, tattoo stickers, etc. fans can also dress up as a character in the film, participate in cosplay activities. Even in a verbal irony, the small four are still poised, this is what Guo called "custom-made for the young" film "Small Time" 1 and 2 to achieve a total box office nearly 800 million, this is not unrelated to the millions of fans and the number of fans in the novel, but it depends on the success of the "Small time" social marketing strategy. If you can meet user demand for its products called "Product Manager", that small four is definitely a bull-grade product manager. So this time, marketing to do mobile internet products is also no fuss. With a social marketing talent of four, this is to "test the water" mobile internet video app marketing effect of the rhythm. The reporter searches the on-line material, discovers the music video and "The Small time" in the brand adjustment existence some kind of coincidence. First of all, music video is the mobile end of the network products, and "Small Time" is by the Music network Brothers company Music film production; second, the "small age" of the hardcore fans are mainly the third, and the mobile device (music video app carrier) adhesion is quite high; Music video users focused on the consumption of strong people, this is also "small time" fans of the consumer philosophy coincide. And Guo and Le Video of the same value is the so-called "internet thinking"-grasping the needs of users, solve the user pain point, whether it is designed to drive the "small age" fans to see more music video, or to cultivate music video fans fall in love with "small Time", this "small time" and video of the 1+1 is likely to be >2.