Guo, chief executive of the Diamond Electric Chamber of Commerce in the next 3-5 years

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Guo Diamond CEO

October 31, Guo Diamond CEO, said recently, China's online diamond sales are booming, is expected in the next 3-5 years will be born "big company", its sales or will exceed the existing large traditional jewelers.

Guo in the Forum on "New trends in diamond consumption in big markets", according to its introduction, the current Chinese diamonds through online sales accounted for the total ratio of only about 2%, and North America accounted for a large gap of 30%, the domestic diamond-type electric business website development space is huge.

At present, Diamond electric dealers have experienced five or six years of development in China, and have emerged as the leading brands represented by the diamond and diamond birds. Among them, the establishment of five years of the diamond, the company maintained an annual average of more than 200% of the high-speed growth rate. It also attracted the attention of the President of the World Diamond Centre Association in Antwerp, Belgium, to visit the Beijing headquarters of the Diamond Center.

While the global economic downturn has affected the overall diamond industry, the figures show that in Japan and North America, where luxury spending has fallen by 35% per cent, the Chinese market has been "a solo show" and maintained a strong 22% per cent rise.

Guo said the jewellery E-commerce model, especially the low price advantage, attracted young people to buy power. "Because our consumers are mainly from the same time, they are also the main force of the network." Facing the pressure of the marriage house, the economic pressure is greater, but the wedding ring is a necessity, so economic benefits is their main consideration. ”

At present, the use of the Network + Experience shop, the business model, with the Internet Low-cost access to users, experience shop to bear the rich user experience, large payments, warehousing and after-sales service and many other roles. Due to the same quality under the equivalent of less than the traditional brand of 40%, and can meet the needs of personalized customized requirements, the business model of the Gram diamond is increasingly recognized by consumers.

According to the introduction, the sales of Ke-Lan diamond last year reached 600 million yuan, about 80% customers from online, online and offline revenue accounted for roughly 4:6. In the country 33 cities have 36 experience shops, the end of the year or reach 40.

Wang Yong, the vice president of the diamond, the situation is still optimistic this year, sales are expected to double, next year is the company's brand building.