Guo Yajun: Analysis and solution of network market in a hospital in Shanxi province

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The following runner-up to Shanxi Changzhi Hospital network Market (mainly for Changzhi a gynecological hospital) to carry out a simple analysis, and preliminarily put forward solutions.

1. Analysis: Because there is no other private hospital site, there is no other hospital to do PPC and SEO, promotion, network marketing.

The runner suggested: 1> Pay attention to the regional hospital words and regional diseases in the bidding. 2> SEO and promotion should also pay attention to regional disease and hot long tail non-regional words. 3. Focus on the blog, information platform to do hospital brand promotion and disease information promotion.

2. Analysis: Analysis of Regional network market, found no big regional health platform, big news portal, good Regional Forum.

Runner suggested: In this case we can consider or to their own website SEO, promotion-oriented, at the same time if conditions allow the establishment of regional health portal, gynecological experts online platform and so on. This can not only help the main hospital station, but also better improve the hospital network brand, hospital network consultation volume.

3. Analyze the status of the hospital website, the runner put forward several suggestions:

1> The site's navigation, column name Flash or picture form to text form, this can be better for the search engine crawl navigation, column information, and can better improve the search engine for the site within the page information included.

2>: In the Website column page, the information detailed page enlarges the page the main information proportion (avoids the page repetition to pass high), and establishes the related information column, the on-line consultation column, the Expert column and so on.

3>. Again to consider is the Web site information update ideas, for such a low weight update thinking before the runner has summed up (general thinking: Brand words, regional disease, real time related information-hot long tail non-regional word-disease kind of common sense or health knowledge).

4>. In the basic stability of the site, the relevant information ranking very good, we can pay attention to the regional health portal, one disease station, such as information updates, improve the search engine exposure.

After these basic problems are solved, we want to increase the influence of the hospital network brand, this can better improve the efficiency of the hospital network, but also can reduce the dependence of the search engine on the hospital, specific how to operate, runner-up in an article: "Yiu Fai: Hospital SEO Daily share a post (8) < thinking Chapter >" Have to share, Interested friends can go and see.

It's the runner. The simple analysis of the local hospital network market and put forward a simple solution and ideas, what is the problem, interested friends can and runner-up to exchange.

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