Guoqing that Dangdang can do a good job in the clothing category mainly has 7 support

Absrtact: June 16 News, Dangdang CEO Guoqing recently mentioned the Dangdang development of apparel category of the confidence to win. Among them, last year's clothing 4 times times more growth and tail goods sinks rapid development gave him the biggest support. Dangdang CEO Guoqing Guoqing that when

June 16 News, Dangdang CEO Guoqing recently mentioned the Dangdang development of apparel category of the confidence to win. Among them, last year's clothing 4 times times more growth and tail goods sinks rapid development gave him the biggest support.

Dangdang CEO Guoqing

Guoqing that Dangdang can do a good job in the clothing category has 7 main support:

2 trillion market space is huge; 2012 when clothing 560 million, 2013 2.7 billion, the tail goods Exchange Flash purchase + new Flash Shopping + shopping mall simultaneously, flash purchase sales growth industry leader; Dangdang clothing sale growth rate and yield higher than the only product will be, not forcibly warehousing, no return burden, large by the brand support; And more than 8 million new customers are young people, buy books and push clothing large data precision effect is good, active users of China's top three, one or two line of urban customer group Advantage Obvious (accounting for the current 60% sales), three or four line is the opportunity.

Guoqing that the current Ali, Jingdong and other enterprises in order to support the high share price, in the absence of any one category to establish enough defensive advantage in the case has been expanded to outside the retail sector, and this will focus on the retail line of online businesses leave space.

For the past decade, guoqing that the electrical infrastructure (talent and logistics) is becoming more perfect, and the new decade in the category management and supply chain depth of enterprises to enter the threshold will be much lower.

In fact, while the book barrier is still strong, Dangdang to expand the apparel category in the industry, the necessity is also very large.

According to the Dangdang results, Dangdang 2013 fashion Tail goods to buy the total turnover of Dangdang 10.2 billion. In 2014, Q1 completed a turnover of 3 billion, an increase of 54%, of which the shoe bag growth rate of 116%. The number of new clothing passengers, book new visitors slowed down, but the net profit doubled.

Guoqing also revealed that this year's apparel trading online cheat system to curb the power of business brush trading, and for the future, guoqing confident that the growth rate will be faster, "more than the only product will be inevitable."

It is understood that 2014 Q1 Dangdang operating profit of nearly 19 million, wireless traffic has accounted for 45%. According to Guoqing, the 2014-year staffing budget remains at 50% growth.