Haier did not play "price war"

Early rumors, Haier Day bottle air conditioning will break the traditional thinking, "not to take the usual road", last year, Haier's series of actions confirmed the rumor. First day bottles to 20,000 high prices into the platform, to become the most expensive electric platform for high-end air-conditioning representatives, and then Haier announced that the day will be in the electric business platform to continue its "value for the win" route, do not play "price war." Netizens sigh: This will rewrite the tradition of low-end line of electric business platform. December 26 days of the whole network selling, 20,000 yuan selling price shine, and sales are soaring: the day sales of 1228 units, even broken electric business platform industry sales record, the real "second kill"! In the netizens have regrets that Haier took the lead in the courage to break the ice, some experts pointed out that Haier does not play "price war" of the sales miracle behind, highlighting it is exploring a different from the past "interactive marketing" mode. The analysis said that the huge value of the day bottle air-conditioning become Haier subversion of low-end traditional support power, and the source of power is the depth of user interaction. In this process, Haier made full use of the internet era of convenience, to achieve from research and development to sales of the entire flow of user network interaction, the early days of the design of the 670,000 users "suggestions" is a powerful example. It is based on in-depth user interaction, the day bottle to achieve the 26th sales of the instant explosion-different from the existing "Hunger Marketing" mode, "interactive marketing" mode, users enjoy more initiative and satisfaction. Enterprise's competition for user resources is not a simple quantity, because selling a product does not mean owning a user, at best, adding a user to the product, in contrast, users ' loyalty to the product or brand is more important. "Interactive Marketing", based on access to user needs, subverts the user's "use" and after the "attention" of the tradition, at the same time for product word-of-mouth and experience interaction, more conducive to the attention of the people to build a strong interest, a "hands-on participation in design and development" of air-conditioning products, whether for the user's emotional acceptance or actual needs, are quite attractive, which also forms the ideal situation for every customer who buys a product that is a loyal fan of the products. The analysis also pointed out that with the deepening of the network, the external environment of the market is also changing, the major electric dealers began to realize the brand in the marketing power, simply "spell price" is not universal in all cases. According to a group of data from the early days of the bottle, about 35% of netizens think that "Haier brand" is one of the major factors of their choice of day bottles. The transformation of the electric business platform itself has begun quietly. Since 2012, Haier announced to enter the "network Strategy" era, the internet thinking deeply to Haier from product to marketing every aspect, the development of the Internet industry confirms the predictability and correctness of Haier's strategy. The full use of the network of "interactive marketing" model to meet the future consumer all-round, diversified consumer demand, which also for the enterprise producers to truly find the general needs of users, to create value for customers to facilitate the establishment of retail enterprises and consumers, suppliers, merchants win the positive development model.