Haier "Pat" create new industry most

It takes 6 months to mobilize more than 60,000 photographers from around the world to take photos of more than 60,000 different countries and different scenes of the same theme, how much is the cost? A good idea is enough. In order to pass the two-way interaction of Haier for three consecutive years as the world's champion of white power, Haier White power group launched the "random shoot Haier" activities so that the global consumers have the opportunity to become a "photographer", anyone as long as the photo upload to the network platform, you can participate in activities. If the Haier headquarters is located in Qingdao, China as the origin, with Haier "casually clap" activities upload photos of the area for the radius, enough to draw a large span of the arc. Westward: Photos of the Haier elements across India, through the hinterland of Europe to the west of Portugal to Porto, East: The Netizen uploaded the Haier "Pat" photos across the Pacific direct to the United States NBA arena. These solidification moments reflect the global growth of the fans of Haier's products. Haier products since 1990 across the country, has entered the world more than 160 countries and regions, the recognition and choice of local consumers are profoundly reflect the Haier brand to the world's consumer life integration and infiltration. If take the camera of the netizen as the angle of view, a photograph that is named as "Haier" record the precipitation and the inside story of a brand 28 road to the world: from Nepal "Peak Haier", the French Champs Elysees "most European-stylish Haier", the United States NBA Arena, "the most dazzling Haier", Dubai "the richest Haier ”...... Behind each photo, it reflects the glory of Chinese brand's global growth, but it also dips into the hardships and thorns that Chinese enterprises are facing. Social network communication experts commented that Haier's launch of the "the best to shoot Haier" activities, fully released the power and charm of social networks, so that users are not only the content of consumers, but also the content of the producers, corporate brand communication has also achieved two-way interaction with the user.