Haier service to do electricity business, the buyers usher in the spring

In recent years, the internet era spawned a huge e-commerce cake, led countless "heroes" to bow. According to statistics, 2011 China's network retail market transaction size has reached 801.9 billion yuan, the user size of 203 million people. At first glance, the domestic net buys the market to be flourishing, however for the consumer, the network purchase existence many problems already imminent.

Relevant departments to investigate, online shopping has become the most popular e-commerce complaints field. In 2011 alone, 52% of consumer complaints occurred in the field of online shopping. Data show that apparel, 3C digital and home appliances ranked the top three in the online purchase complaints.

Among them, the consumer to the net buys the appliance the attitude is "again love and Hate". The convenience of online shopping allows people to buy the right things. However, home appliances, especially large appliances are different from ordinary goods, the value of high, bulky features, for distribution and other requirements are very stringent, a slight deviation will affect the consumer's purchase experience. In the complaint about the net purchase appliance, the goods arrive sluggish, the Post-sale service, the product quality, the logistics courier becomes the crux that the consumer troubles.

For a long time, the traditional electric business platform has not established a set of own control logistics system to become the bottleneck of development. Now they are clearly aware of the importance of change. To solve this problem, it is necessary to put more energy on the platform to improve logistics and services.

By contrast, companies such as Haier Mall have the innate advantages of logistics and services, making them more responsive to consumer demand.

Haier Group as the only online store, Haier Mall by virtue of long-term accumulation of strength, through the sharing of "marketing network", "Logistics network", "Service Network" and "Information network" to achieve rapid logistics response, after the consumer orders, you can in the shortest possible time products door-to-door, so that "on-demand delivery."

At the same time, in order to enhance the user's online shopping experience, Haier Mall also launched a one-stop delivery installation Services, a thorough solution to the consumer network to buy home appliances to worry about, complete sets of online design services, will serve the tentacles extended to the user purchase behavior, by the industry's consistent high praise.

With the gradual improvement of the domestic network shopping market, competition is no longer the subject between enterprises. Alliances, or their best choice right now. For example, Haier Mall in the logistics services in the performance of the advantages, not only to the consumer benefits, but also attracted more and more platform-like dealers and work together, Haier Mall has a flagship store in the day cat, both sides through deepening cooperation, play their respective advantages, fully meet user needs. This powerful combination, the integration of the advantages of resources to break the platform for the business of the situation, so there are industry experts assert that the platform will undoubtedly welcome the "spring" of their own.