Hammer phone to invest again, old man's ambition rose

According to sources released by the investment community, hammer technology is about to complete the 150 million-yuan B-round financing. It has been learned that investors are still negotiating with hammer technology, and the final amount of investment will be officially disclosed in April 2014. In this round of financing, Luo the culture of the cultural style of the mobile phone looks like finally to be released. And Luo himself on Weibo said: Hammer phone will be officially announced May 20 this year.

In mobile pricing, Luo has said that the price of the hammer phone will probably be set at 2500 yuan to 3000 yuan, and Luo expected the profit of each cell phone will be 500 yuan. "We set the price at 2500 yuan or 3000 yuan, and then calculate the cost according to that." What we call a good job is not unlimited. We will do according to 2500, in the process of doing, we will be uncontrolled to increase its quality, then the cost will certainly run, took us to 3000. But not 3000, because domestic brands can not sell the price. ”

In the second half of 2013, Hammer technology first received a total of 70 million yuan invested by the Purple-FAI venture, in which the purple-FAI venture invested 40 million yuan, while the other 3000万来 from other investors. then Luo also claims on Weibo that the value of hammer technology is about 470 million yuan. According to insiders, if compared with a round of financing, then the hammer technology in this round of financing, the valuation should be a certain extent of the increase.

The hammer phone can get a high valuation of 470 million yuan in a round of financing, and the old man probably told a good story. Know that there is a Netizen analysis: Hammer do things, there is a threshold, there is room, the price is more than the only visible big players (that is, millet mobile phone) much cheaper, if someone is willing to pay, also not "too" unexpected it. The Netizen also said, a round of investment "bet" the color is very heavy, basically, a company is "likely" to arrive at a future that is expected to be a good one, while a company that throws a B-round is weaker in the color of a "bet" than a. Also cast it should be able to do it.

What the old man wants to do, in his own words, is to inject the humanistic feelings into the product:

"You make the technology product become a fool can use, this thing is huge humanities incomparable thing." Science and technology products are born to the technical personnel, professionals. Because the industry's mainstream practitioners are those with high IQ and low EQ, it is difficult to become a part of our good life. But if a person is essentially a Wenqing, and happens to be able to run these things in the field of science and technology and convert them into something that is common to the general public, it is particularly humane. ”

But do mobile phone is a special practical thing, in this process, the inevitable encounter a series of problems, such as the long mobile phone supply chain, the development process is complex, 5,000 components, chips sometimes without, the factory scheduling unreasonable. At first, because no one has no money, old Luo do mobile phone jump ticket, but first do a ROM out. Early ROM team only seven people, two have done Android development, the other five half a career change, from reading instructions to develop learning. Because of weak research and development, ROM release when the degree of completion he is not satisfied with a lot of visual effects discount. After getting A round of financing, Mr. Lo began to expand the team to 50 people in a short period, absorbing a large number of engineers.

Yantan, an angel investor who cast Hammer technology, said: I have full confidence in Lao Luo, if I feel that a person's ability is not a problem, there is a very unrealistic ideal of words (it seems unrealistic, but in fact I think it should be done), I am very supportive of