Hand Tour market Winter will be, how to prepare game providers

Dolphins in the first half of the time wrote a "hand Tour era Prosperity market team's Dead End N", the second half of the Flash, the first half of the forecast of those now most companies are experiencing, or have experienced. Major channels of mergers and acquisitions, a flourishing scene, for the CP (game provider), but the mobile game market is the winter. Channel mergers and acquisitions directly resulted in the concentration of mobile phone game user flow, the channel bargaining power progress has been promoted. CP are our bargaining power how to upgrade ah, or really watch the pages of the Times repeat? In the said how to prepare before, first product quality products must be good, this is the absolute premise, if the quality is not pass, that is not ready to prepare, the home of the wife and children of the hot pit, because the following market is not low quality products can withstand. First, the single generation is not only the quality, but also to pay attention to strategy now most of the CP are eager to have a large channel of their own products to the single generation, but the reality is now can get alone vouchers is two products, one is reliable data, such as a successful S-Class product technology iterative upgrade products, Such products as long as the quality can easily get money, the other is very good looking, can give people eyes a bright product, evaluation can reach a class above. So CP first look at their products are not up to standard, if not meet the target of the dead hold empty vouchers alone, the agent side is running to make money to go, quality is not pass all is a cloud, after all, who are not fools. That product quality is absolutely OK, Agent Kim also got it is not just okay? In fact, in this respect most of the CP will have a blind spot: a single generation to a channel business, hug to the thigh everyone is very cheerful, but often we will find, as long as the channel alone products, basically only in the channel of the agent will fire, run to other channels are basically the meaning of the last frame, CP Products eventually became the victim of channel competition. So if you choose the channel alone, or select the most powerful channel alone, at least people can help you do it, or do not find the second ladder of the channel, in order to a little agent gold and stood the wrong team to regret it; or just to the pure operating company, so the relationship between the channel by the operating company to keeled, such as perfect, Zhong Qing bao and so on. Second, hold a regiment to keep warm, winter won't be so cold 1, distribution problem. The team that can get the big company Agent Gold is a minority, after all, most of CP will choose to distribute by themselves, after all, there are so many large and small channels in the market, and the major channels are open, from the point of view of just making some money, this road is feasible, but in the long run is actually a road full of thorns, 99% CP will die on this path. Why do you say that? On the major channels, we want to take the first is the source of the initial resources, this time for the CP is actually very embarrassing, I should choose which home, choose a home other than the start of the lost. After all, it is not a family's own son, you do not start the first people who give you resources. The ultimate ideal choice is to sync the starting point. Sync starter is easy to say, the difficulty of doing the basic 90% CP Direct No. Whether it is product quality issues or coordination issues, to do several major channels are recognized, for most of the CP is really High-tech live. So don't go in sync, we'll do it slowly? This can be, but you will slowly in the process of dying slowly, because this market is always fast fish eat slow fish. Now a lot of companies say we are not dead, not dead that is because the time has not come, really real winter one, slowly do the company immediately have to all fall, after all, as CP you can not put a product a shot, the result is only drowned in the product of the sea. 2, the toll of pain. If the CP does not have its own three major carrier channels, that CP can only borrow other people's behalf of the toll channel, mobile phone charges are necessary for the hand tour, why do not explain, this everyone knows. But the access to others, CP is facing a very hard thing, all kinds of flicker, no bottom line, the issue of the volume of problems, the most crucial or money received in the first place is not into their own pockets, but also in the pockets of others, this one will be at least the channel side of the inexplicable more to earn add profits, And the channel side actually did nothing, just did a channel technology to solve things. So for CP, the best three operators must first, but the three operators for small CP is another three mountains, before the news of a CP queued Mobile base product Review a full toss for 1 years, of course, the game base audit process is in fact every month, but the actual situation is declared too much, The workload is extremely large, the CP can only slowly row. 3, the Product data optimization, channel coordination, the three major operators of public relations. This is an almost impossible task for small CP. Can not get agent gold in the case, only to find a reliable distribution company holding group to warm it, and this thing is fast, because the current stage in the company to do the distribution operation is a lot of start-up stage, and the current stage and the group of companies with relatively low threshold, such as north latitude Communications, Shanghai Miao Sen network, such as the palm of the company, Basically positioning in the distribution operations, will be fully focused on the operation. So for CP, operational things can be solved by such companies, and CP all the energy can be put on research and development, compared to the existing market will be a good choice. In addition, do not wait until the winter to hold a regiment, then people should hold the regiment early hug, the third party is often difficult. Focus on the release of the operation of the company is also gradually increasing, then find a suitable partner is particularly important, find the right, that in the next winter, at least not so cold. Third, do what other people do not, or do what others do not do on the mobile phone games at this stage of the situation, the swarm of everyone to do, in China, everyone has done the result is that most of them have to die. In the Red Sea to survive only to do what others can not do, through technical barriers and high quality threshold to win market seats, and High-tech, High-quality White is money, you have the money you can have advanced technical personnel, have talent you can make really highQuality products come out, and at this stage of the market you want to make a high-quality products out, 50.01 billion is already necessary, so now take 2 million or 3 million of the students speed to think about the retreat, don't want to really late. The other way is to do what no one else does. Personally, we are doing online games, and the small team itself can not and big team to play the capital of the game, it is a stand-alone bar. A lot of people say that the single machine does not make money, the actual stand-alone as very profitable, but most of the manufacturers do not really do the brand, others just silently in that money, high-quality stand-alone game over tens of millions of water is normal. And this also conforms to the previous said we try to do the most suitable for their own things, small team do boutique small production can live very moist. Hope that in the mobile phone game market before the cold winter, as far as possible in the efforts of the CP brothers a little thought, I hope this winter will not be too cold.