Handle Network CEO Wu: 12315 Green channel promotion of SME goodwill upgrade

Source: Internet
Author: User
Keywords Green Channel
Tags .net administration business business strategy channel consumer consumer complaints development

with the domestic e-commerce Enterprise Scale development, more and more enterprises in the business strategy to return to innocence, refined operation and service innovation as the main force Point, explore E-commerce service innovation has become a hot topic nowadays.

Recently, the state authorities on the network to promote the promotion of services and other aspects of a series of discussions, to the integrity of the components of the network shopping environment. Among them, the State Administration for Industry and Commerce, the Chinese Consumer Association held a joint "efforts to build safety and integrity Network Shopping Environment Symposium", China's leading group purchase website announced, has 10 key cities in the country opened 12315 green channels, so as to speed up consumer complaints to solve efficiency, improve service levels, This initiative has also aroused high concern in the E-commerce industry.

Prior to the lack of direct government supervision of e-commerce sites, some enterprises in troubled waters, in terms of service quality and complaint resolution, there are different degrees of loss, pulling down the entire network shopping industry service threshold, undermining the entire e-commerce industry image. Today, the handle network innovation will be the government regulation into the group buying industry, 12315 Green channel as a kind of electrical business enterprise qualification, so that users of E-commerce site integrity More at a glance, can no longer for how to avoid the network shopping thunder and distress. At the same time, handle network in the internal establishment of pyramid service system, consumer complaints can be layered treatment, the major complaints to the Consumer Protection Department, to ensure the most rapid and efficient solution to consumer complaints.

As a group buying industry is the first E-commerce field opened 12315 Green channel Enterprises, handle network for E-commerce service innovation to the industry to make an example. It is understood that the handle network has opened 12315 green channels of the city, including Beijing, Guangzhou, Shenzhen, Chongqing, Hangzhou, Hefei, Nanchang, Suzhou, Wuhu, Nanjing, in addition to the other 7 national key cities opened 12315 Green channels, the establishment of a full network coverage of the system, a comprehensive upgrade of services.

In the group buying mode, the handle network has always been to service innovation responsibility, but also gradually formed a unique "handle mode." Handle NET CEO Wu said: "Handle net open 12315 green channel, aimed at perfecting group purchase service, never reduce the quality of group buying, consumer recognition handle NET, handle net own goodwill steady promotion." At the same time, handle net 12315 Green channel opening, also hope can promote the goodwill of domestic small and medium-sized enterprises upgrade. ”

Industry insiders on this analysis, said 12315 Green channel for E-commerce business Integrity management and innovation is a perfect start, to meet the consumption of E-commerce Web site communication needs, between consumers and operators to build a trust between the bridge. Handle nets take the lead to join 12315 Green channel, for the industry set the benchmark of service innovation, the future will be more enterprises open 12315 green channel, so that consumers ' rights and interests protection everywhere.

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