Hango on the skill of diagnosing SEO

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Hango-Diagnostic SEO techniques, diagnostic site SEO situation has been a learning, how should we master such a knowledge? Then the author, to use their own website experience to say that the specific implementation of Hango, after all, the technique of diagnosing SEO is often reflected in our daily contact with the site, In the actual operation, we can really grasp this aspect should belong to our values and learning nature.

Many people think that SEO is simply the outside of the chain Ah, content ah, and so on, but if your site itself is not very good, then when your outreach and more rich content, the final face is still thrown out, so, sometimes analysis of a website SEO effect, must be holistic, After all, the integrity of the future is the fundamental, is our next step to improve the space, well, directly into the text.

1th: Wang SEO

The first step is to look at and SEO, looking at seo middle finger is what? In the author's own opinion, hope is the location of a Web site, the IP environment, the site's domain name age, site records, the site's access speed Ping, the overall opening speed of the site, why say so? Because a lot of friends of the site are in sight of the problem, so, you dare not test your own space? After all, there are many friends with foreign space, using the virtual host (I also use the virtual host), not to say not good, but a simple test can be analyzed.

Site space: The space of the site in the country or abroad, the domestic space generally need to record, and the domestic space generally visit faster, and foreign on the second, but the foreign space service and configuration should be cheaper than domestic space prices, and more affordable.

The IP environment of the website: the IP environment here refers to whether the IP is independent or not. To be honest, for this kind of IP, if an IP is punished for the reason of a certain website, then your website may also be affected, and this effect can not be relieved in a short time.

Site's domain name Age: Natural, the older the better the domain name, a new domain name, Wang Wang exposure is no old domain name, weight can not be compared.

The opening speed of the website: here, I did not say that the speed of the site's visit, why? Because the speed of access is determined by the space, and open speed is determined by your program, remember the front-end time in the group A friend said, my website open speed is very slow, but the ping value is not high, what is the explanation? should be the Site program optimization problem, the program calls the database too slow, or the database is too large, read data efficiency is not high, so there is such a reason, then, more need is to optimize their own procedures, and then maximize the efficiency of the Web site program.

Step two: Smell the SEO

The second step is to smell and seo, smell in seo worth what? In my opinion, the smell is to observe the site is now ranked, included, snapshots, outside the chain, growth trends, or downward trend, and so on the search engine in the development of how the site can be basic positioning, then about the smell of this piece, we should pay attention to what? ? After all, a problem looks like there are still a lot of questions to think about, and these thoughts will make you better and faster.

Rank: The situation of the rankings is a very comprehensive need of the problem, do not mention the reason, you can see the trend directly can know some of the basic situation, such as this, in Baidu ranked later, in Google ranked high quality, then it can be explained that the quality of the outreach to the, but its content is really need to improve, I think Google more than Baidu pay more attention to the transfer of links, so there is such an analysis, or your site rankings are not in place, there is such a problem, different search rankings can be observed a lot of problems, these problems from one aspect can see the whole site is missing elements.

Snapshots, external chains: snapshots and outside chains are actually not much correlated, but the snapshot of the new general Always love, the number of chain and ranking in nature is not much related, many friends like to say, outside the chain more, ranking the higher, but do not know that the stability of the chain for ranking a great role in promoting, A good outside chain can be more small links, so, when you do too many small links, it is time to get all the quality of the chain, for their own dash quality score.

Change trend: This element is the focus of the smell, but also to focus on the main points, change trends how to say? For example, your site included a sudden update after a great increase in 500%, there are two aspects can be seen, the 1th is that your site has so many content, Another point is that if your site does not have so many content, but there are so many included pages, the big reason is that your site is populated with a lot of junk content, or a lot of repetitive pages caused by the program, which should not be overlooked, because a lot of spam on the site will let SE think your site too empty, Thus causing the right to fall. There is also a trend of change, that is the trend of the outside chain, the trend of the outside chain, it is easy to show in the brush Baidu outside the chain, many people like to use query page to improve the site's external chain exposure, I do not like this way, the other way is very easy to cause the chain of ups and downs, resulting in sandbox effect, After all, these trends also explain the health of the site from another aspect.

The third step: Ask the SEO

Ask, the meaning of the question is, ask what your website has done, adjusted what, some friends for their own adjustment effect full of joy, always say, today I changed what, I have done in the program what adjustment, I want to do how to do, but do not know that there are some behavior after the search engine is a great harm, Then, according to the author's own understanding, SEO, that is to say that your site what happened, should and the recent behavior of your hook, rather than empty and depicting, Baidu how how, although Baidu will how, but only your own site, or from their own reasons, Then it would be more reasonable to say a few simple examples below

Website Program 404 page, remember some time ago, there is a friend of the site is this situation, the site's traffic can still be, but the observation of statistics, but see a lot of 404 of page Jump loss, on the sudden to think, so that the page does not exist directly back to the homepage, and then the situation in Baidu appears, Very many does not exist the page and the homepage is identical, the final homepage lets the Baidu see, enters the sandbox observation. After the adjustment, update the program, and then reasonable to do SEO, and finally from the sandbox out. This is the lesson to do, do not think that only a small change can bring to your site, to analyze to the final conclusion.

Fourth step: Cut the SEO

Cut, meaning is pulse, the author's own understanding is to observe the overall structure of the site, starting from the structure, is to enter the point, in more and more sites appear, structured, has become increasingly important, how to do a better structure, thereby improving their own SEO effect, has become more and more important, then from these points, Structured SEO should be important, in general, SEO cut observation, then, one is a static HTML page, a Web site directory, in general, many pages for SE is no difference, but more, for the long-term development and user experience is more meaningful, These meanings also embody more feelings.

For example, a Web site is not fully structured, page code is not good explanation of the directory or the meaning of the article itself, such as the page there are a large number of error links, such as the page can be indexed more system files (invalid file), such as the page structure, the whole station title is not fixed, These are the problems of the website itself, in this problem, find the real SEO problem is the concern caused by SEO,

Well, Hango, these four points, the author has simply said a bit, there are more thinking of the problem, and SEO diagnostic problems also need more in-depth understanding and analysis. Refuels, this article stationmaster is the Xiaoshan relocation stationmaster original, http://www.xiaoshanmove.com/, reprint please reserve, in fact more understanding still is in the authenticity analysis, after all, a website has done what, only uses says is unable to fully understand.