Hao Cloud: Electricity dealers cannot replace luxury goods and shopping malls

Dispatch News at the end of 2012, http://www.aliyun.com/zixun/aggregation/34101.html "> Alibaba Board Chairman Ma Yun and Wanda chairman Wang set up a 100 million yuan" gamble ", debate" Whether the electric dealer can replace the traditional shop management ". April 10, at 2013 Ernst-Fudan China's most potential enterprise selection initiation ceremony site, "October mummy" brand Company in Shanghai, Zhaopu, chairman of the Huanghaoyun and sand ship holding chief financial officer, again on the topic of discussion, and said that even if the rapid development of electric companies, offline shops can not completely disappear.

Zhaopu revealed that "October mummy" in the acquisition of Sequoia Capital after the expansion of online marketing, 2011 sales reached 60 million, 2012 doubled to 150 million. Zhaopu said, online marketing is really significant to the enterprise: "Now the domestic department stores can not form a complete chain of the situation, the channel under the line more and more limited, you enter every place to spend money, but there is no online on this issue." ”

But he also said, "Only under the online has a good brand benefits, do not rely on the electricity to burn money to lead the flow." "Zhaopu predicted that the future online, offline marketing will continue to maintain a complementary pattern," offline can not be greatly weakened on the line, the future ratio may be 55 of the situation. ”

Huanghaoyun points out that online shopping can never be achieved with the user experience of offline shops. "You go to buy a luxury bag, actually buy is its user experience, is to enjoy the service at the time of purchase, enjoy the purchase of other people's eyes." "Huanghaoyun pointed out that the rapid development of the electrical business of traditional department stores caused by the impact of huge, but there are two major plates is that it can not be shaken."

"The first is luxury," Huanghaoyun said: "In addition to the user experience, now the electric business luxury weeding is serious, but in the physical store, the probability of buying a fake will be greatly reduced." He points out that another plate is a large shopping centre that is now spread across major cities. "There are cakes and skittles inside, a family of three in the weekend, Imperceptible Day passed, this is you can not enjoy at home." Huanghaoyun said that the above two types of products are not the impact of electricity dealers.