Happy net: From the hit to the obsolete

Once, "stealing vegetables", "competition parking" and other social games red all over the country, also let happy net received a great deal of attention, and in the young people are prone to "take photos weaving ' scarf '" voice, gradually produced a "tired state." Site Traffic rankings Alexa show Waterloo line shows everything, from the beginning of 2010 nearly 1.2 to today's 0.42, only 1.5 times, the daily users of happy net fell about 65%; Baidu Index showed that its users ' attention from the most popular when the super 800,000, down to now less than 100,000; What is the reason for the fact that the media's attention index is falling, down nearly 70% in the first quarter of this year? How to from hit, scenery infinite, in such a short period of time become a thing?

Laura, who works in a foreign company, was a loyal user of happy net. "This time last year, I went to the company to open a computer every day is the first thing to log in happy net." Look at a few new news, the number of visitors did not take a few, even if the boss banned, I also risked death. Laura also once to "steal food" set the alarm clock, midnight get up, steal to be happy. "At that time, did not think that one day is so greasy." "After a year, Laura logged in for a long time did not visit the happy net, but found no one in the best friend online." Once extremely lively game platform is also empty, "fish ponds have been sick, it seems that everyone does not play for a long time."

There is more to this experience than Laura alone. "There are fewer friends playing net. Some people say that play to play to a few games, tired of, some people say that social networking site so much, micro-blog is enough for me to toss, where there is time to play happy net. Said the little ye ye.

NET's biggest competitor, non-Sina Weibo. Alexa related data completely reflects the network users to micro-bo transfer trend: 2011, Sina Weibo user volume and page traffic rise, recently climbed to a historical high, beyond the net and Renren. Baidu Index also shows: Users on the net, Renren and Sina Weibo's concern in November 2010 reversed, Sina Weibo currently occupy the absolute upper hand, happy, everyone's curve is downward trend. "Happy net attracts the user is nothing but it main two pieces of content, one is friend reprint, second is the webpage games." But, when Sina Weibo emphasizes media attribute to play out, many people will find that the speed of the update message on Weibo is obviously faster, the range is also bigger, the only reprint advantage of happy NET is already no longer. "Internet workers, happy net once the first batch of users of the field said.

Many network marketing experts in the happy net hit, has raised the question, "on the Happy Net game experience, the design is too simple and easy to operate, for the Netizen does not have any to expect the place, over time, will inevitably produce ' esthetic fatigue '." Entertainment, is happy to open the Chinese social networking site market, but if too much attention to entertainment function, and not product formation, functional services to improve, may bring a momentary popularity, but eventually because of its single sample and be eliminated by the society. "Happy net declining trend of development may be precisely this sentence." "Although for the younger generation, entertainment is an essential spice of life," said a netizen. But for normal white-collar, practical needs are particularly important, in such as e-mail, instant messaging, information dissemination and search and other practical functions of weak net, it is difficult to retain the hearts of netizens. ”