Hard ads, if not attached, will be significantly less than the average number of their daily forwarding

1. Hard advertising, if not with the forwarding of prizes, even Lei, Chen Yao hair, forwarding will be much less than their daily average forwarding. Of course, there are exceptions to anything, some hard advertising, because the creative sharp will also gain recognition and active dissemination of the audience, but there are few exceptions, the creation of 50 times may be one to inspire the audience of the G-spot.

2. Soft advertising, even if the forwarding of tens of thousands of comments in the back and the product will not be associated with more than 200. 80% of the peripheral spread of the long micro-blog or the way, the product brand information deeply hidden into. In addition to the employees involved in playing, guess who I am, the ordinary audience focus is not on the brand.

3. Looking forward to the UGC of "every object" again, it is a dream. "Where the object" was put into the 2014, so can not be red, because every Kol, each marketing account must be paid to participate in, now look at micro bo Right hot topic, and commercial promotion of the few related, after the noisy audience's calm has been difficult in the output so hot topic.

4. Imitate millet practice, not a successful. Millet short-term success, the right time and, an indispensable, if not lei, if not before there is MIUI, if not to do mobile phones, millet is still impossible to become millet. The head of the internet thinking of the hat, shouting to let consumers scream, but the product force is far behind, how can only by the hype to get sales of the miracle? The owner of le-Vision's use of all the star relationships, the product itself is not satisfactory sales, of course, from the stock market success and product sales itself is 2 things.

5. More than 98% per cent of social network spreads are false. A clean communication has become a distant thing, industry does not have a measure, and finally must be implemented to the number of forwarding comments, not a dare to the real responsible third-party data agencies, enterprises within the various departments to compare each other, a micro-film playback 300 million, a prize-forwarding 300,000, A three-day increase of 1 million fans is staged every day. However, these false to the end in addition to the figures in the report, nothing can be obtained.

6. The consequence of all that must be done is to cheat. Social network promotion into everyone's vision for several years, the road to the experts of various marketing companies go out to fool customers is still not more than 20 successful cases. The real success of the social network is the small and medium-sized enterprises and early understanding of business opportunities marketing large and gradually embrace the group of hand, as well as the provision of brush data Services agents. Success where so simple, set the KPI, is a variety of small gestures to complete it, time is long, no one seriously do things, because you do not have to brush the data faster.

7. In social networking, any data can be paid for. Popular microblogging, hot topics, star trial, as long as you want, no money to buy. Party A is becoming more and more aware that this is not a small cost of large output, but also more and more understand, it seems that the social network is useless! If business executives understand the ropes in the industry, perhaps the industry is not falling so fast. But they do not have time to learn more, only to watch the numbers on the report. To be sure, every brand that scores in a social network has a knowledgeable boss and executive who has the power to decide.

8. A gun may not be red, it is rarely, and it is all luck.

9. Conversion to purchase rate is lower than you think. Advertising is to sell without errors, but the conversion rate is not deceiving people, products if they do not have a social factor or price advantage, from social network publicity out to your purchase page conversion rate, is the real exposure of 3/10000, to the page in the conversion to buy 3% is good. Of course, in different categories of different occasions, still different, these data I have experienced. ROI is reasonable in terms of exposure, and ROI is absolutely unreasonable in terms of the final sales measure.

10. There will not be more than 100 brands and individuals who can truly understand the role of social. An industry has not been clearly understood before, it began to be artificially destroyed, the market on the social book work, are not the actual combat people. For the sake of business, some sensible people also need to cooperate with the person who does not understand oh ah, we are all hope that the world disregard, time long where there is what the right error, is Le le Ah finished.

11. Social is not a function, is not the role of the myth to reach. Calmly through experience to see social, the audience contact the world's channels, here is bound to have effect, but you have to measure their own brand, whether it is suitable for their own, whether there is patience to wait for the early construction completed. Everyone hopes to sow the seeds to eat watermelon tomorrow, in order to meet this beautiful impossible desire, began to artificial myth of this industry, exaggerated its effectiveness, to enhance the expectations of it. Do not come out of the results, began to say that the platform is not active and so on nonsense. To look at things objectively and calmly is a lesson that both sides should study seriously, and it is also a prerequisite for possible success.

In fact, there are many truths, the industry is not a group of dark group of despair, but serious truth after the warning themselves, do not fall into the same as them, to this encourage and mutual encouragement.