Hardware electromechanical tools industry how to do a good job of network marketing

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Nowadays, the network sales has become the trend of the times, especially in the field of electronics, clothing, network marketing has become more and more heavy, but in the traditional hardware and mechanical tools industry, due to the quality of employees, enterprise costs and after-sale factors, in the field of network marketing has been struggling, Its market share is far lower than other industries. Then, hardware and electrical tools industry practitioners How to do a good job of network marketing? The author from 05 to contact hardware electromechanical tools industry, in Zhejiang Yongkang and Shanghai engaged in network marketing for many years, so many friends asked me how to do a good job in the network marketing, in fact, I think, network marketing plainly as long as the two can be done:

First: How to let people find you from the boundless crowd

Online marketing, to put it bluntly is to allow your accurate customers to quickly and easily find you, and to establish contact with you. Many people think that this is the Internet to fill in the company's contact: telephone, fax, mobile phone, email and so on, is not.

To take a simple example, many companies want customers to find themselves on the Internet, all the money to make their own corporate web site or in a variety of BBS, blog, B2B\B2C website published information, the results are not good, this is because we use the wrong method, the result is less.

Enterprises to publish business information, in fact, is not the more the better, because the enterprise is looking for value, if paid too much, and the return is not small, this investment is a failure, so in the release of information before the precise positioning is very necessary to the hardware electromechanical tools industry, the release of information on Enterprises, It is best to publish on the appropriate ecommerce website:

At present, the domestic more well-known B2B\B2C hardware mechanical and electrical tools industry Free Website:

1, Alibaba Hardware

2. HC Hardware Net

3, Jin Tai Ming hardware Machine power grid

4. Shang Hu China Hardware

5. Commodity Resource Network Industry

6, Business network hardware

7. Chinese Supplier Hardware Tools

8. China Supplier Network

9, China Industry Information network hardware Products

10. China Manufacturing Network

Other such as manufacturers of local hardware and electronic Tools Industry association portal or hardware Mall portal, and industry sites such as: Valve network, building materials network, pump valve network, mechanical mold network, auto parts network, abrasive nets and so on. Fast and convenient, the first business to make their own products into a beautiful picture, and product description to maintain consistent, it is best to attach the business license, organization code card and other information, the best product to add the brand plus commodity name, model and so on. Second, after the release of product information, to continue to take a redistribution. Because after you release your product, your peers are publishing products, then your information will always be pushed back, excellent network marketers, will generally insist on each business-to-business website has issued a 20~30 of different corporate information, and every day to adhere to these sites, each station 20~30 information once again ( Weekends excepted).

In addition, you can also set up a signature, add links, publish some pictures, a lot of communication, improve the shop and so on.

Second: Why do customers have doubts about you?

In this era of information explosion, some people still stay in the mode of thinking of the message block. Why do you say that? Because with the popularity of the internet in life, everyone is generating a lot of information every day, at the same time, a lot of useless information is flooded in the network, so that people are at a loss, so on the Internet to search for the information they want (or deceived), they lost trust in the Internet, And eventually give up this way.

So we might as well from the customer's standpoint to analyze, the customer sees your product, why not go to buy? Why does the customer feel the product is expensive? What is his inner world hesitating about? This is a crucial issue in online retailing. According to my analysis, customers hesitate to buy goods, first of all because of lack of trust, or lack of security, so they are accustomed to gather more information to prevent deception, then, this on large portals, this fear will gradually reduce.

Secondly, we make a premise, if the customer is really want to buy, but he did not buy but said the price is expensive, then what is he worried about? Customer is around, want to find the lowest price? So how to reassure him and let him pay for his own money? This is the common problem of all the web operators, this I think, Buy products are actually in life, there will be a "inertia" problem, when a customer recognized, bought accustomed to our products, we do good faith, sincerity, price appropriate concessions, then the customer will certainly not easily lost, of course, practice to the specific operation, there must be many other factors, we need to grasp slowly.

Finally, the consumer look for a thing is to need a certain amount of time, network marketing can not be achieved overnight, especially in the hardware electromechanical tools industry, network marketing is still relatively weak, in the customer did not look for sure will be compared; compare either find it yourself, or through a friend, or through the website. Everybody in these aspects do well, what worries the product sells not to go out!

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