"Harry Potter" digital version of the publisher: writer divided into 90%

Sina Science and technology News http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time March 28 morning," Harry Potter "digital sales platform pottermore.com this week, become the" The exclusive channel for the Harry Potter series of E-books and audio books. J.K Rowling, author of the series, is expected to earn as much as 90% of the J.K.

Users can buy content directly from the website and download it to their own reading platform. This is the first time a well-known writer has bypassed a publisher's website and an online bookstore, offering e-books directly to the public.

Amazon and Barnes Bookstores have agreed to provide links to pottermore.com sites in some marketing campaigns, rather than directing traffic to their own sites. Amazon has explained the arrangements, while the Pottermore.com bookstore directly provides links to the link.

Mark Coker, Smashwords's CEO, Mark that the launch of the Pottermore.com website is a watershed in E-book publishing, reflecting a change in the balance between traditional book publishers and writers. "It's a dark day, because all the famous writers, the ' parents ' of traditional publishers, will think twice before abandoning digital copyrights," he says. ”

Koch estimates that J.K Rowling will receive 70% to 90% per cent of the revenue from the site's E-book sales, much higher than the 12.5% to 17.5% royalties previously paid to authors by issuers. "It is clear that traditional distributors are not competitive," he said. Writers have mastered the initiative and they are starting to use their power. ”

But Koch believes such sales are unlikely to develop quickly. On the one hand, book retailers are unlikely to give up the initiative immediately. On the other hand, publishers and writers need to have a better grasp of the user experience, which is a whole new area. Moreover, not all writers are as well known as Rowling, so they can sell e-books in this way.

Through the Pottermore website, the top 3 E-books are priced at $7.99, and then 4 are priced at $9.99, and the package is priced at $57.54. (Chu Yue)