Hawkins: Virtual Goods market will break 100 billion dollars in 10 years

EA Creator Tripp Hoggins, president of the digital chocolate company, predicts that the global virtual goods market will break 100 billion dollars in the next decade because of the explosive growth of Western markets. "According to last year's figures, the market for virtual goods in China reached $7 billion trillion, compared with just 1 billion in the West," Hawkins said in a blog post. I am curious that, although our total GDP is 8.5 times times that of China, it is only just beginning. "If Western markets were to show the purchasing power of the Chinese market in the 2009, then only Western markets would have reached $60 billion trillion." Globally, including the entire Asian market, there could be more than $100 billion trillion. I'm sure it will be possible in the next ten years. Hawkins also pointed out that the current social game market performance is not good enough. Some of Facebook's new policies have hampered growth.　　Some players have lost millions of of users, and most gamers have dropped their numbers. "Games where players are less or not making money will still depend on the spread," he said. Lack of marketing funds would be another hurdle. The "walled garden" approach will only allow consumers to live a negative reaction.　　"The current pattern of viral transmission on social platforms has become less useful, and developers must introduce richer, more interesting, more meaningful games to motivate players to invite their friends to join." "There is a potential problem in this industry that needs to be overcome." Virtual Goods in China's 7 billion dollar market provides us with hope, but we can not only rely on the natural development of the market. ”