He Yao: Unlimited Business opportunities in Blogs

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Preface: The article "Visit marketing-Blog Marketing" tells the characteristics of the blog, today this article, a letter and everyone to discuss the next blog marketing to enterprises to bring those benefits and blog unlimited business opportunities!

(1) Blog can enable enterprises to lower cost input and customer two-way communication

The company can provide some questions on the blog or publish some information, the visitor can comment on this, through the comment can let the enterprise understand the customer to the enterprise's view. Make improvements to your product or service in a timely manner. In addition, the enterprise can also directly in the blog article Set up online survey table links to facilitate interested customers to participate in the survey. On the one hand, we can enlarge the size of the survey group, on the other hand, we can avoid the inconvenience caused by the traditional research methods, improve the enthusiasm of the clients to participate in the investigation and the effectiveness of the research information. Finally, through two-way interactive communication and communication, can effectively convey the effective information to the target customers, to create quality customer experience, cultivate customer loyalty to the brand.

(2) Relatively serious corporate profile, corporate news and product information display, the blog is more vulnerable to the target group's welcome and acceptance.

As an information dissemination and transmission tool, the blog is very flexible in the article content theme and publish way, the information is also very large, audio, video, pictures, text combined way, more easily attract the target group's eyeball.

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(3) The blog can directly bring potential customers to the enterprise

Blog content is generally published in a large number of user groups of blog hosting sites, such as Sina, Sohu, NetEase, Tom and other large portal sites. A good corporate blog can attract a large number of potential customers to browse, so as to reach potential customers to deliver marketing information, which is the most intuitive blog marketing value performance.

(4) Enterprises can use the blog to increase the number of search engines included, Jiangdu website promotion costs

Blog site is an effective way to increase the links of the corporate web site, which is more than everyone in use. When the company's Web site visits and included low, it is often difficult to find valuable sites to do links. Posted on the blog site can not only be a good link for corporate websites, you can also use RSS (reader) to provide the content of the corporate web site to other sites, increased the initiative and flexibility of the site links, so that not only can directly bring new traffic, but also increased the site in the search engine rankings in the advantages. This link also has an advantage, that is, the corporate site can be a unilateral blog site links, and do not need to link a lot of blog sites.

(5) Enterprises can use blogs for crisis PR

In response to adverse negative reports, enterprises can be published timely information to clarify the blog, to eliminate the impact of the crisis in the "green shoots." Even if there is a "crisis", enterprises can use the blog platform, to maintain good information with the target group interaction, express the attitude and position of the enterprise, the disclosure of relevant crisis management measures to obtain customer understanding and support, thus the "crisis" as "machine."

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