Hefei City Life Website Analysis and Cooperation program sharing

Hefei Urban Life Network is a portal of Hefei public institution industry and commerce leader, the current website mainly provides the download of the newspaper electronic version and some Hefei Minsheng information, because seeks the multiplex development, the company leadership seeks to find the breakthrough on the network, proposed "presses the newspaper to promote the website, the website for the press increment" Then the following is Hefei City Life Network website analysis and cooperation program.

I. Site Architecture analysis Positioning

After the systematic analysis of the contents and columns of each column of Hefei urban Life Network, and the contents of each section of the newspaper, the industry and commerce leader, the guide to urban life, you have a preliminary understanding of your company's website and newspaper contents. Hefei Urban Life Network since the establishment of the station since 2008 to the present site column content and Web site program framework has been basically mature, but there are still areas need to improve, in order to better sustainable development. Here are some suggestions for my summary of the website.

(i) lack of accurate positioning of the website

After careful browsing of Hefei urban Life Network, the paper concludes that Hefei urban life network lacks precise positioning. According to the current content of the site, the site's daily traffic should be in the 300-500IP, want to enhance the site traffic, it is necessary to improve the quality of the site, improve the quality of the site needs to the precise location of the site, the site to pinpoint the first need to understand the following issues:

1. Which netizens are concerned about Hefei city Life Network, what is the precise user group of the website?

2. Understand the purpose of user login site, why they log in Hefei city Life Network, what attracts users?

3. What are the ways in which they can access the site and what services does it offer?

4. What is the core competencies of the website, can the existing content of the website retain and increase the user to expand new business?

First, the industry and Commerce Herald-Urban Life Guide is a life, entertainment, people's livelihood and a comprehensive newspaper. and Hefei city Life Network as the industrial and commercial leader of the Urban Life Guide of the multimedia information platform, the site in addition to download the PDF version of the electronic periodicals and on the site to display the magazine cover characters and no other representative content. At the same time the site news in addition to copy the industry and commerce leader, urban Life Guide information, as well as from other websites and newspapers copied to the news, if the Hefei city Life Network is a newspaper news of the text, then the website is not professional.

Hefei Urban Life Network from the column set up and site title to look more like a Hefei portal, but as a portal site, although the site column is complete but no characteristics, news content is caught in a complex, wide, miscellaneous situation. Website news content, in Beijing, Sina, Zhong ' an online can see, and they are more professional authority. Then Hefei urban Life Network for the degree of adhesion of netizens where? As an ordinary netizen I will go to which website to read the news that is self-evident. At the same time, in Hefei, the representative of the portal million hotline, and the national influential Hefei forum in Hefei has been developing for a long time, the site column and architectural development model has been very mature, with a large number of loyal website users, then Hefei city Life Network competitiveness in where? Therefore, Hefei urban life Network if as a gateway to Hefei is not a feature of two not enough authority.

(b) Website art and program positioning

At present, Hefei City Life website is built by Dedecms, Dedecms is based on PHP platform China's best self-service building system, the system is powerful and flexible, the site safety factor relative to the ASP has greatly improved. Do a information portal site, Dedecms is competent, but if not familiar with DEDECMS professional programmers or not DEDECMS professional technical support, the future development of the site will also encounter great obstacles. Any development to a certain extent of the site, will have a suitable website development, dedicated website system. Or the more skilled program personnel modified on a mature system.

Hefei city life from the Web site name to bring users the first feeling, the site should be a full of fashionable life portal. However, open the site, the site of each channel classification is clear, but the color is too monotonous, not jumping and not enough lively fashion, the overall site is not enough atmosphere, giving users the feeling is that the site has no affinity is not formal. Site channel classification is too much, obviously want to do a comprehensive and extensive, but let people feel the browsing content is too cumbersome, at the same time the site all channel news content is a piece of news way, make people difficult to leave impression. In this fast-Food Network era, the more simple the more fool the site, the more easily let people accept. Most of the current mainstream website news is equipped with video, pictures, text combination, presenting the characteristics of multimedia websites. At the same time, the development of Hefei Web site is very rapid, all the websites are constantly new, the site column for novelty and change, are striving to achieve no I have, people have my new, I am strange, to attract users to rob. As part of the user experience, the site's interface and Web site program architecture determine whether the site can retain users, from the user experience point of view, a user to open the site within 8 seconds of the time if you can not find what he needs, he will leave. But if the site interface of the normal atmosphere, column division has rank, he will create a sense of trust in the site, whether the site is easy to use, he can quickly find what he needs, become he can remember the site, whether the second visit to the key of this site. Hefei City Life Network only play a good website Foundation, explore and meet user needs, and constantly improve the user experience in order to make the site combined with the newspaper, in Hefei to create a new website brand.

Two. Website cooperation Promotion mode

Hefei Urban Life Network to develop into a relying line under the newspaper for online Web site to enhance the value of online Web site for the offline press to expand the commercial value of the multimedia information portal on its own resources or have certain limitations. Hefei website competition is very fierce, when training into the user browsing habits, even if there is a strong investment in the short time to change the Internet users in Hefei browsing habits. Below is my suggestion, the website can draw lessons from this promotion pattern to carry on the development.

(i) Web development model

Accurate positioning of the site, the Web site development model should be to avoid weaknesses, to play the line under the newspaper advantage, to the online press to drive online Web site to promote online Web site promotion of the advertising value of the newspaper. The first thing to upgrade is the site traffic, the site's traffic from the site's brand, brand building from the Word-of-mouth users and Web services. So it is necessary to promote the website, the promotion of the Web site under the promotion and online promotion. From the current site traffic data, Hefei city Life Network if do online activities to promote, the site's traffic is not enough, the number of participating netizens is necessarily not enough, will not cause too much sensational effect. Do offline activities to promote, in the absence of other portals as partners under the premise, only rely on the promotion of newspapers, credibility is not enough, the number of participants and influence is limited, even if the user log in Hefei city Life Network, according to the current site content and user needs, to the site most of the netizens will also be lost. But if you take full advantage of the commercial value of the Business Herald and the Guide to urban life, it will be very useful to guide the site.

At present, several large portal sites in Hefei, online and in the program planning have been very mature, formed its own unique development model, such as Xinan Real estate Network bargaining Alliance, Anhui car Network self-driving tour activities, the various offline activities of the Hefei forum, activities to do the larger promotional model will be larger, but mostly in the form of advertising, The network promotion has been very mature, and the development has already formed the scale and expands unceasingly. Relative to the talent recruitment portal Xin ' An talent network, real estate market portal in Hefei, Hefei, the education industry, although there is no portal, but has a number of portal channel agent into Hefei, medical beauty of the website competition is also unusually fierce, each medical beauty agencies in order to compete for customers, the daily Baidu bid amount in thousand yuan above , fashionable life of the site, including more is Hefei first portal million hotline of the main features, while in the catering channel, Hefei food portal Hefei eat and Hefei Food Network in order to occupy the market-leading position in the column planning and online activities on the pattern is endless, But most of these sites lack public-value side reports such as newspaper and paper media. Industry and Commerce Herald • Urban life Guide can be with these in Hefei has a certain influence on the website of the newspaper and website advertising diversified cooperation. They received reports from the positive press, and Hefei urban Life Network has been promoted, increased traffic, the following list of several cooperation programs.

(b) Web site promotion cooperation programme

1. Network new technology under the Hefei Food Network through the network of new technology resources to rapidly develop into the Hefei food portal, the site of many advertisers, early resources used properly so that the site has been a rapid development, but the offline user growth rate has not been followed by the development of bottlenecks, the current site is the need to increase paper media promotion and reporting , so that more Hefei netizens know he knows him. If the cooperation, and the industry and commerce leader, urban Life Guide newspaper can be carried in the newspaper Hefei Food Network membership card, while in the press can introduce the introduction of Hefei Gourmet Network pay a number of features to publish, so that the Hefei Food Network paid merchants got greater commercial value. and through the cooperation with the Hefei Food Network, Hefei city Life Network can be associated with its joint contractors or to intervene in a number of influential online activities. Online, the Hefei Food Network to promote some similar to Hefei food memories, such as online essay activities, by the Industry and Commerce guide, urban Life guidance, Hefei city Life Network and Hefei Food Network to undertake two sites at the same time to promote, so that Hefei Food Network will give Hefei urban life network to bring considerable traffic, promote the site brand promotion, At the same time, Hefei Food Network itself has been reported by the press, so that the site more authoritative. and newspapers because of the free Food Network membership card makes the newspaper will be more valuable. So as to achieve the three-win situation.

2. Hefei as the four major science and education cities ranked second, Hefei education and training industry is very popular, there are currently the most popular civil service training, postgraduate training, foreign language training, primary and secondary training, software training, heart information training, human management training, each training industry peers competitors at least 5 or more, As private schools, they do not lack of funds to advertise, but also lack of public media recognition, and Hefei city Life Network with the advantages of commercial newspapers and periodicals to carry out interviews and follow-up reports, selection and various conferences and promotional activities. At the same time select several of them as partners, online under the joint contractors in the major campus to take an examination, civil servants, software training and other public consultation, public class held on-site lottery to send some printed with Hefei city Life Network souvenirs. can also cooperate with the recruitment site, holding large-scale campus job fairs, and then by the Industry and Commerce guide, urban Life Guidelines for this event to hold a large length of coverage. And online, the site to produce a variety of corresponding topics, video reports and various essay, so that user needs and user experience to maximize. At the same time, the press and the name of the website to ask each training institutions called the famous teacher to the company video interview, the training institutions interviewed will spare no effort for Hefei urban Life Network to do publicity. At the same time, if Hefei Urban network in the campus to promote fruitful words, will have a certain loyal users, then please do not forget that the campus students are also a vast consumer groups, then can and other businesses in Hefei, and continue to promote cooperation, so that the industry is not related and through the Hefei Urban Life Network to form a commercial chain.

3. The real estate channel of Hefei city Life Network is also promising, Hefei house price along with Hefei big construction all the way higher. Hefei big and small real estate site more than 10, as a real estate site to develop also must be inseparable from the investment of funds, the line to see Room inspection, decoration Building materials group purchase activities and online selection of various home decoration activities. Although there is no shortage of large advertising space, but the real estate network also needs to be recognized by the public to promote the offline paper media, and Hefei city Life Network can meritorious industry and commerce leader of the real estate site to carry out online activities tracking reports, close-up. The cooperation of the real estate site to provide once a week in Hefei property market and Hefei district housing prices trend. Hefei Urban Life Network can thus intervene in the real estate website, cooperation to participate in some offline viewing activities. And in Hefei city Life Network can use the advantages of the newspaper, planning the current Hefei real estate site has no feature ranking columns, such as Hefei each district highest house price district rankings, the lowest house price rankings, residential property rankings, residential environment rankings, and so on, netizens care about the column to meet user needs.

As the program for the excerpt, such as the need for a complete solution please add my qq. At the same time also hope that the site and the profit and operation of different opinions, generous enlighten me, my qq:598888900. Http://www.seo0551.com