Help home electrical dealers through the "last kilometer"

Nanfang Daily News (reporter/Lu Jienwei) is known as the "last kilometer" of the same city distribution and installation of after-sales service, has been restricting the development of home electric business "stumbling block." This is a lot of household products with large size, heavy weight, the need for professional installation and after-sales service characteristics of the decision. At the same time, by the industry known as "Landing with" home with the city distribution and after-sales service model in Dongguan rise and rapid development. Earlier this year, Haier's so-called "China's largest Third-party home service platform" Day Shun home also "kill into the regiment", further ripening Dongguan home logistics "landing with" mode.

The fetters of the last mile

Although the electronic commerce is tempting, but the furniture manufacturer must do the electricity merchant to be impossible to see the dealer's "facial expression". Why? Logistics and after-sale must rely on dealers to do.

Novartis Furniture Co., Ltd. General manager Wang Yaiun said, do e-commerce distribution after the use of dealers, so Novartis's E-commerce strategy, is not to harm the interests of distributors as a prerequisite for the establishment. To this end, Novartis Furniture even the electric business platform for all products sold profits to distributors.

In fact, the furniture commodity volume, transport easily impairment, the installation of professional characteristics, making the furniture electric business platform and brand manufacturers through the logistics of the way to complete the logistics of goods distribution and installation after the sale. Unknowingly, logistics and after-sales service has become recognized as one of the largest household electrical bottlenecks.

Nowadays, a kind of logistics form which is called "Home logistics landing Match" is becoming more and more mature. "Landing with" is not only a simple distribution of the city, but also the storage, handling, installation, collection of goods, procurement and logistics, such as a variety of aggregates. On the one hand, unified logistics distribution can not only reduce the investment of the seller, on the other hand, "landing with" will avoid furniture manufacturers "electric shock" in the process of being too much from the dealer's constraints.

Dongguan Yong Cheng Jindao Logistics has been founded only a year. The company aimed at the professional home logistics market, and Dongguan as the center gradually improve the "landing with" service. Shing, general manager of the company told reporters, the company opened at the beginning, Bing Ming wink in the main customers are Houjie furniture factory and home shopping malls. and in order to provide better services to customers, and gradually set foot in the installation, collection of money, on behalf of the signature and other services. Unconsciously, has formed a home logistics landing with the pattern. This is the case, there are already some home electric enterprises in Dongguan active and Bing-Ming-fei cooperation. Plus Yong Cheng Jindao important Partners Red Star United States Kai-long to increase the investment in E-commerce, Bing Ming Fei gradually realized that home electric dealers landed a huge opportunity.

Multi-factor "ripening" and matching mode

Industry insiders said that since 2011, "Landing with" service model began to rise, some third-party services providers through the integration of local installation of self-employed, specifically for the online furniture sellers to provide "The last kilometer" of the same city distribution and door-to-door installation. Compared with the traditional way of furniture distribution, "floor matching" mode of service quality is more assured, and can scale services.

However, let Dongguan and even the country's landing service quickly mature, it is from the market demand and industry change itself strength.

Open Taobao can be seen, even some small-scale household products sellers, are committed to most cities to provide delivery and installation services. In particular, the bed, wardrobe and other ordinary consumers difficult to install products, "do not provide delivery installation Services, basic sales do not move." One industry insider said.

In fact, the Red Star, such as the United States and other home building materials circulation giants have to touch the "net", the days of the cat and the Beijing-east and other electric merchants have to scramble for home electric business cakes, no doubt further ripening of the "landing with" the market.

Furniture industry Even if there is no e-commerce, to consumers "last kilometer" of the logistics is also existing, a well-established system of mature. Before the arrival of the landing, most of the furniture dealers rely on the offline distributors and local installers to achieve the distribution of goods and installation, but both of these methods exist a certain short board.

In particular, the former, under the line dealers more intense resistance. The main reason is that the distributor from the distribution of the installation of very few, some dealers even said this is "to the factory hard labor." And the employment of local installation of self-employed, there is the quality of service is difficult to ensure that the furniture has lost risk and so on.

Landing with the emergence and rapid development, thanks to fill the home electric business industry for high-quality Third-party Logistics and after-sales service demand blank.

Haier subsidiary "landing with" market

Like Yong Chengjin Logistics such a local "landing with" logistics enterprises have just arisen, but they are in front of a blue ocean is gradually "red shift". Similarly, the service industry giants such as the market day Shun Home Service Co., Ltd. also entered Dongguan at the beginning of this year "landing with the" market.

Daily Shun Home Service Co., Ltd. director Zihongshou told reporters, daily Shun household under the Haier Group, specializing in Third-party home services, the scope of its services include landing with the content. The company currently in the country 351 large and medium-sized cities set up a service network, day orders more than 13500 single. Daily Shun Home Company is not only responsible for the Haier Cat flagship store product logistics and services, but also responsible for home electronics business giant Beauty Lele National warehousing and distribution installation Services, the experience is quite rich in electrical services.

Daily Shun home Another person in charge also revealed that the company has with more than Dongguan furniture factory to discuss cooperation. And as the United States Lele become the company's partners, E-commerce will become the company's most important service object. Although the company entered the Dongguan market only a few months, but its competitive strength is still not to be underestimated by local peers.

"No matter what village the furniture products to send to Dongguan, there will be no problem." The director said that the parent company has nearly 3 years of experience in Dongguan distribution and installation of electrical appliances.

In Shing's view, the local "landing with" logistics companies are not no opportunity to take a dedicated home logistics can improve their competitiveness.

"We are about to open the first logistics line from Dongguan to Xianghe." Shing said that the company through large-scale logistics, and in accordance with the needs of the furniture industry, set up directly to Chengdu, Langfang, Xianghe and other domestic furniture base Direct line, thus effectively reducing the logistics costs.

More importantly, the mode of line distribution is much less than the traditional transportation mode to reduce the number of cargo handling. Shing For example, the traditional logistics way to send a group of furniture to other provinces, cities and counties, may need to load 8 times, and combined with the logistics of the node distribution line can be the number of loading and unloading in half. and less loading and unloading means that the furniture is less likely to be damaged during transportation.

Shing said that professional home logistics, the need for better braking system trucks, more professional product packaging and handling workers. Shing said he would specialize in the handling of furniture products for the company's stevedores, for example, when loading, the sofa can not be placed around the hard edges of goods.

"Landing with" welcomed by small and medium-sized enterprises

If say some big household manufacturer to "the ground matches" the pattern is not very good. Small and medium-sized household enterprises generally welcome this model.

In addition to the "Landing with" mode can provide more cost-effective distribution and service prices, there is protection and can be trusted to make small and medium-sized household enterprises, especially home electric dealers favored.

"The installation of the self-employed in the past often to consumers to work, but integrated into the logistics company, they are required not only to install good furniture, but also in accordance with customer requirements placed before leaving." Shing said that in order to reassure customers, the company also and China Ping ' an (601318, shares bar) to provide more favorable insured services. In short, it is to provide better third-party services, so that home enterprises can be relieved to focus on production and marketing.

Dongguan Sleep Song Home Co., Ltd. head Liu Tiejun that "landing with" is the upgrade of logistics services, this will be the trend of home logistics development, but also a good thing. The emergence of the landing, will undoubtedly be forced to traditional logistics enterprises to improve their services. Liu Tiejun Analysis said that large furniture manufacturers have generally had a more complete logistics and service system, accept the "floor with" may take some time. And for small and medium-sized household enterprises, especially home electric business, it can be said that the need for landing with such third-party quality logistics services.

Liu Tiejun also raised his own concerns, he said, "floor matching" industry is nearly two years before the rapid development. Rapid development often leads to imperfect service. "Landing with" companies should pay attention to the quality of staff, service quality, to provide real quality service, can gradually be recognized by household enterprises.

Shing also admits that at present the company in the provincial capital of the home installation team has been more mature, but the three or four-line city resource integration is still more difficult. He said that this year will strengthen the three or four-line city of traditional installation master training and integration.

"It will take some time to refine the details of the industry, especially in Dongguan." Shing said, Dongguan production of high-grade furniture. Many family furniture is hundreds of thousands of to millions of dollars. These high-end furniture installation also has some special requirements, this also requires systematic training, Bing company has trained more than 70 professional installation workers.