Hidden behind the iOS5 of the design idea of plagiarism

June 7, 2011, a group of copycats in front of the computer looking forward to WWDC on Joe boss once again change the world, so that they can learn something, but found only a beat thigh: "Broken, he became a copycat." This year's WWDC released 200 updates for iOS5, and 10 updates on the site include:


1. " New Notification Center "


2. " Unified Magazine Management Center: Newsstand "


3. " Deep integrated Twitter "


4. " Fortified Safari "


5. " Built-in reminders "


6. " Enhanced Camera "


7. Optimized Mail


8. " Computer-free Sync "


9. " Social game Center "


10. " Built-in IMessage "

Among the new features that Apple prides itself on, there is a glimpse of rivals: Android's new notification system, Kikmessager's instant messaging, Google's cloud sync, Windows8 's detached keyboard ...

Is the apple backwards? No more creative gadgets? Do foreign big companies always pay attention to patent litigation? Old Joe's head broken? In fact, Old Joe is playing a big game in the next game.

Patent litigation itself is just a weapon against business opponents. For Apple, holding a lot of enemy's pigtail, opponents even found that Apple copied himself, also dare not to sue. The patent has become the nuclear arsenal, must have, but basically will not really use, more is to frighten others. I'll copy it.

Patents are merely a means of winning commercial interests. For Apple, the important thing at this time is not to use the bent pace through the opponent's patented mine array, but to improve the iOS ecosystem. At this point, Apple has its own core design ideas. In order to achieve this goal, the nature is how to use how to come. By analyzing the 10 updates highlighted on WWDC, I personally think that Apple should have this design idea:

1. Innovate efficiency from the needs of life, not reinvent the demand
The user lives in the objective real life, their every move is driven by "the demand". While Nokia is still taking the shell, Apple has launched the iphone to help users meet the need to "get information and deal with the business anytime, anywhere."

Demand is always there. Therefore, the product should be done is to analyze these requirements in the past has been satisfied with the shortcomings of the new design and technical means faster and better to meet it. Rather than speculate on some features, and then to recruit users to use. There was a Mr Ma in the textbook, which was called "raising productivity levels."

In the iOS update, Apple chose the "Notification Center", "Magazine Center", "Safari", "notepad", "Camera" and "Wireless Sync" as the starting point for the user to use the phone's actual scenario. This is because these are the pain points that users can clearly perceive when using their mobile phones.

The message center was the first to debut, but it was also the most highly plagiarized update. In the early days of iOS, only single tasks were supported, and all message tweets required official approvals, so a simple warning box alert was justified. But when it comes to multitasking, the warning box is laborious. Because the reminder is strong or weak. When you run a program, reminders from other programs appear in a warning box to interfere with the current task. To get rid of the criticism, iOS needs a gentle reminder and a place to keep a weak reminder. Also, this place needs to be easily conjured up in any location. From the top down was used by Android, from the bottom up to the palm pre used, according to the iOS interface logic, the left and right side is a lateral, can not be used.  So... Copy, who is afraid of who ah. But Apple won't copy it. It is clustering the message according to the attribution program, which is more convenient to view. Also, place lightweight widgets here so that users can see the information frequently.

Browsing information is the strength of a mobile phone, but management is not. So, Apple said: "I'll help you clean up." So, there is newsstand. Users do not have to biennium to download magazines, categorize, and group. With Newstand, just subscribe to it. This is the productivity of Apple's ascension: solving existing problems in a more efficient way.

"Safari", "notepad", "Camera" and "Wireless Sync" optimization also basically follow the same idea.

The mobile phone is more used for debris time and the reading environment is very unstable. Safari then adds the ReadList function, helps the user to save the page which has not finished reading.

A bad memory requires people to jot down things that may be forgotten at any time, but one more weight for each extra thing. And mobile phone is the most personal belongings, so Joe decided to make it a basic mobile phone application, reduce the burden on users. At the same time, it also supports cloud synchronization, which eliminates the hassle of users to and from multiple devices.

Capturing the funny things in life is the responsibility of the camera. But according to the current process, take out the phone to find "camera" and then open it, the lens has long missed. So the Apple simplifies the process of opening the camera and step directly.

In fact, "innovation" is not far away. It needs the love of life, attentively realize the joys and sorrows of it. Just think about how to make life better, is to innovate. Never innovate for innovation, it will only deliberately increase the useless "difference", let the product fragmented.

2, one Person,one life
Everyone's life should be unique and unified. People in this only life, to and other people's only life communication. However, contemporary human life is isolated in one product after another. What a person does in a product, the person who talks seems to have nothing to do with the world of product B.

If life wants to return to simplicity, it needs to reorganize the information in these products and get through the walls. Users, just to use this product to live his life, and his understanding in the real world of communication. Let's not split the user's personality. Only one, the office of small Q is the small q of the home, is the airport waiting for the little Q; the small q of the phone that head is the small q of the dialog, that is, Google latitude on the map on the small Q, is Twitter just updated on the little Q.

To help users integrate into a fragmented world, Apple has enhanced cloud synchronization: Users don't have to think about how to glue pieces of the world together. For more seamless communication, Apple has made deep integration with Twitter: users don't have to "go to the Twitter world" to update their lives. In this way, Twitter has been merged into a part of life. It is the natural extension of the mouth, the ability to feel the world as well as the audio-visual smell.

3. Be the Trend,or Push Forward the Trend
This should be the thought of a great chess game. Have a large amount of users have two ways, a way to achieve the ultimate service, so that users need your products, so that they become the trend. But this is not always a success, limited by timing, limited by ability, and limited by strategic vision. The other is to "fuel the tide" for others, to become the best tool for users to follow the trend, the best partner. It is also a great fortune to send water to the gold rush in the desert. Be sensitive to the needs of the user.

It is clearly impossible for Apple to rebuild a Twitter, Facebook or Flickr. So Apple is making iOS devices the best partner for Twitter, Facebook and Flickr users. So, it is more convenient to push, mobile phone can also be simple to edit photos upload, take out a mobile phone capture photos can be done in 3 seconds. So, who does not use the iphone?

As long as it is convenient for users to think of iOS devices, and Apple can easily replicate, jobs is absolutely relentless. He wants to make iOS a perfect ecosystem, and users can eat and drink with it and not go out. Is there anything higher than this dependence? So Kikmessager-type SMS tools, WiFi Sync tools, and so on, are doomed. Apple's discovery of the App Store's open platform is by no means a conscience. It's just to make your business more prosperous.

Design is not simple to draw a wireframe, flowchart, add a shadow, the last high light. Its core lies in how to use limited resources to make life better. So timely put yourself from the mouse, hand-painted board, from the perspective of life to reflect on the nature of the design, will also help to return to 0 points, to find the direction of design.

Source: http://cdc.tencent.com/?p=4049